Download - Define - Managing Creativity
Define
There’s an easier way
A Startup, is a human institution designed to create and build new products and services under conditions of extreme uncertainty…
– Eric Ries
Thursday, January 31, 13
IDEA must “fail”..
to be con(nued
Before it can be succeed...
Dare to make mistakes?
6
Idea?
ASSUMPTION?
@WisnuDewobroto : ASSUMPTION = RISK!
Idea?Validated!
#Make Assumptions#Find the Riskiest one!#Get out of the BUILDING
Santiago
Thursday, January 31, 13
Sao Paulo
Thursday, January 31, 13
Beijing New York
San Fran
Sydney
London
Thursday, January 31, 13
GETOUTOF THEBUILDING
I Will use Validation Board at all times
I Will be given tight time constraints by mentors, and will do myabsolute best to complete tasks within these time constraints
I will always strive to take action and do things, rather than overthink or worry
I will not bias interviewees by revealing that im working on my business Idea
I will GET OUT OF THE BUILDING to collect data instead of debating with my team
The mentors may sometimes give conflicting advice, but i will make up own mind about what to do
SIGNED : ______________________________________
Thursday, January 31, 13
(Customer Hypothesis) have the problem of (Problem Hypothesis) because (assumption)
“A startup’s runway is the number of pivots it can still make.”
-Eric Ries
Thursday, January 31, 13
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
PRODUCT =EXPERIMENT
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
PROGRESS = VALIDATED LEARNING
PRODUCT =EXPERIMENT
GOAL: Decrease Cash Spent Between Pivots
Thursday, January 31, 13
Ok...so?
Thursday, January 31, 13
Tired Having Party
The Alarm Not Working Have to
worklatenight
Observation
7/10
Students
Difficulty to wake up in
the morning
Tired Having Party The Alarm Not Working
Have towork
latenight
Observation
7/10
Students
Difficulty to wake up in
the morning
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
Often Wake up Late
No oneWake
them up
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
oftenWake up Late
No oneWake
them up
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Observation
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Students
Difficulty to wake up in
the morning
Tired Having PartyThe Alarm
Not Working
Have towork
latenight
Pitch
7/10
Young People
OftenWake up Late
No oneWake
them up
Young People
SometimesWake up Late
Need Advance
Alarm
The Alarm is Not
enough
Young People
SometimesWake up Late
Alarm with sound and movement
Validated!
Nelly, Agus, Ivan, Wisnu, Mave
Studentswithin 12 months of
Uni graduation
Difficulty in choosing passion basedCareer
passionHUB
Dont know their passion
Forced by theirParents
Afraid tochoosecarrier
based on Passion
Dont Have the Place toExpress
There isno Choice
Dont Care
About their passion
Observation
50%
Studentswithin 12 months of
Uni graduation
Difficulty in choosing passion basedCareer
passionHUB
12 months to be graduated
students dont know
their passion
(8.3%)
Students
Difficulty in choosing passion basedCareer
Forced by theirParents
Afraid tochoosecarrier
based on Passion
There isno Choice
Dont Care
About their passion
Dont Have the Place toExpress
Observation
50%
Dont know their passion
Studentswithin 12 months of
Uni graduation
Difficulty in choosing passion basedCareer
passionHUB
Students
Difficulty in choosing passion basedCareer
Students that know their
passion
Don’t know how to pursue
effectively Services that help them to
pursue passion
12 months to be graduated
students know their
passion
(8.3%)
Students don’t know
their passion
(38%)
There is noResource
There is no Place
No oneHelp themto pursue
Dont Care
About their passion
Dont Have the Place toExpress
Pitch
50%
Studentswithin 12 months of
Uni graduation
Difficulty in choosing passion basedCareer
passionHUB
Students
Difficulty in choosing passion basedCareer
Students that know their
passion
Don’t know how to pursue
effectively Services that help them to
pursue passion
12 months to be graduated
students know their
passion
(8.3%)
Students don’t know
their passion
(38%)
There is noResource
There is no Place
No oneHelp themto pursue
Dont Care
About their passion
Dont Have the Place toExpress
Pitch
50%
Studentswithin 12 months of
Uni graduation
Difficulty in choosing passion basedCareer
passionHUB
Students
Difficulty in choosing passion basedCareer
Students that know their
passion
Don’t know how to pursue
effectively Services that help them to
pursue passion
12 months to be graduated
students know their
passion
(8.3%)
Students don’t know
their passion
(38%)
They need help in
pursuing their passion
(85%)
35 individuals
Willing to subscribeS$ 20-30 /year
74
Ok...so?
Thursday, January 31, 13