Download - Defining Your Social Learning Strategy

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Defining Your Social Learning Strategy

Mike Merriman, Mzinga

www.mzinga.com | February 2011 Society for Applied Learning TechnologyNew Learning Technologies Conference


Topic

New Learning Approaches & Why They Matter

How to get started

Common use cases & benefits

Discussion

Today’s Agenda.

2


Today's workplace is diverse, distributed and full of context

shifts. Companies with existing investments in learning will

look to squeeze even more value from this expenditure.

“”

More techniques and technologies will emerge

that incorporate social software, and the lines

between learning, talent management and human

capital management systems will continue to blur.

“

”

Source: Gartner Group


Drivers for a “new” corporate learning

model

Talent has emerged as #1 employer concern

Lack of “qualified” candidates for key roles

Multi-generational workforce has wide

range of technological & cultural needs

Communication & innovation are key, but

unsupported by most talent solutions

*Deloitte/ISCEBS survey, March 2008

Learning Today: And the Need for a New Approach


• Passive recipient• Limited voice• Episodic

User Experience

Expert

Designer

• Managed• Structured• Top-down approach

Delivery

Reporting

Performance

LMS

Learners

• SMEs drive content• Unique skill sets required• Continual upkeep

Development

Traditional Learning Approach


• Continual vs. event based• Mirrors how people really

learn• Learn from each other

User Experience

• Focus on context & content• Bite-sized & digestible• Content as conversation

Delivery

• Everyone’s an expert• Everyone contributes• New content daily

Development

Authoring Tools LMS Performance Reporting

Collaborative Content Sources

Social Applications

More content; lower cost

Contextual; more compelling

Collaborative; continual

New Model for a New Way of Thinking


New Frameworks Are Emerging


Continuous Learning Model Provides Greater Retention…


On-boarding• Provide network

for peer to peer support

• Reduce time to productivity

Communication & Collaboration• Establish alignment

• Enable team building

• Reduce rework

Learning & Development• Capture & share best practices

• Fostered better knowledge retention

• Increase business agility

Performance & Career Development• Enable mentoring and expand access to

SMEs throughout organization

• Identify and promote rising stars

Innovation• Invite all to participate in business

advancements• Capture collective intelligence

Recruiting & Retention• Expand access to key talent• Establish an extended workforce

• Improve morale by giving employees a voice

Social Learning Solutions

Your Brand

A Broader Range of Learning Benefits…


Customer Experience

Customer EducationAlumni

Partners

Workplace

RecruitsNew Hires Employees

That Enhance Extended Areas of Business


Enhanced efficienciesImproved Productivity

In workplaces with combined formal and social learning, employees…

US Department of Labor

Complete tasks 30% more accurately than with

formal learning alone

Increased Competency

Perform tasks 41% faster than with formal

learning alone

Can gain direct access to

information they typically

spend 12 hours per week

gathering

And Deliver More Measurable Results


But How Do You Get Started?


Putting It Into PracticeLead by Example•Educate yourself & become an expert•Experiment with & understand the tools•Understand the changing learning dynamics

Choose a business challenge & approach it with collaborative solutions

Recruit champions & participants

Define an action plan to meet all of the criteria•Culture change•Development & programming•Listening & ongoing management

Measure & refine


You are a pipe if:

• You mostly build expert-led material

• You focus on delivery• You focus on curriculum, access

and reports• You react to biz needs• You are a ‘conduit’ for SME’s• You are perceived as leader of

the training group

You’re a plumber if:

• You create learner-led environments

• You focus on capture and sharing

• You focus on enabling and empowering

• You enable biz to react • SME’s are their own conduit• You are perceived as leader

of learning overall

Are You the Pipe or the Plumber?


Sample Social Learning Initiatives & Programs

• Sharing “best” practices

Leadership training

• Mentorship, quick group integration, new group cohesion

New hire training

• Discussions as FAQ engines to facilitate

Ad-hoc knowledge and expertise sharing

• Searchable profiles to find existing expertise

Expertise location

• Ideation sessions• Collaborative content development• UGC video snippets

Co-creation of learning


The Cultural Impacts

Gain Executive buy-inImplement reward models to inspire behavior change

Use community and social elements seen as

key to the transition

Start with a initiative-level project viewed as

proof-of-concept for broader adoption

Identify roles & responsibilities


Content SeedingPopulate your site with content to keep participation active

Response Moderation & Proactive ScanningFiltered content posted without advance review; moderators monitor live site for violations

Pre-moderationSubmitted content reviewed prior to posting; safe content posted to live site

Community

User-generated content

Member toolsAlso enable members to report violations

Word Filters• Profanity• Watch Words• HTML Purification

Pre-Moderation

Queue

Managing the Process & Risks

Contributors

(Programming, content seeding, etc)


DiscussionOpportunitiesPhasesRisksRewards

www.mzinga.com l August 2009


Thank You!

www.mzinga.com l August 2009

Download - Defining Your Social Learning Strategy

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