Download - Delhi Metro
Delhi Metro Rail Corporation - Delhi Metro Rail Corporation - Analysis of Operating Environment Analysis of Operating Environment
& Competition& Competition
Presented By:Presented By:
Ankit |AnoopAnkit |Anoop
Ashok| VikramAshok| Vikram
AmitAmit
Overview• A brief Introduction
• Key Objectives
• Main features
• Effect of Macro Environment
• SWOT Analysis
• Porter’s Five Forces
• Strategies Used by DMRC
• Customer Oriented Approach
• Performance Analysis
• Threat Analysis
• Issues affecting mode shift
• Advantages
• Suggestions & future predictions
Need…• Delhi’s population(2005)-158 lakhs. • Length of Road- Increased from 652 km(1981) to
1122 km(2001).• No. of vehicles(2007) -51 lakhs & increasing @
6.21% p.a.• Results- Extreme congestion, slow speed, increase in
road accidents, pollution level scaling up• Solution: Alternative mode of Transport required.
“Thus Delhi Metro was not a luxury, it became a necessity to cater the need of transportation.”
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Delhi Metro Rail CorporationThe Delhi Metro project gave Delhi a world-class mass rapid transit system (MRTS). More importantly, it stood out from most other public sector projects in India as it was completed on schedule and within the budgeted cost.
DMRC was registered on 03/05/95 under the Companies Act, 1956 for implementation and subsequent operation of Delhi Metro.
A joint Venture between Government of India and the Government of National Capital Territory of Delhi, in equal partnership.
Key Objective
The main objective of DMRC is to improve Delhi's urban environment by reducing traffic congestion, exhaust emission and other types of urban pollution caused by motor vehicles, and to play a large role in improving Delhi's transit system.
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PHASE – I Under Implementation
At GradeElevatedUnderground
Three linesTotal length – 65.1 kmTotal No. of Stations – 59
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Main Features Of Delhi MetroAir conditioning
Trains and all underground stations are air conditioned.
Tunnels are only ventilated.
System capacity 60,000 passengers per hour.
SpeedOperating speed 50 km/h
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Main Features Of Delhi Metro
Ridership 8 lakh passengers per day
Train frequency 4 minutes
Fare collectionSmart cards & Tokens
Macro Environmental Factors affecting DMRC
DMRCDMRCDMRCDMRC
Socio-Cultural Environment
With ‘Commonwealth Games’ scheduled in 2010, the focus is on finishing the project by that time
Legal & Environmental
Focuses on continual improvement in our Environment, Health & Safety policies, processes and procedures complying with local and national Environment, Health & Safety Laws.
Political Environment
• Full political support from Govt
• Metro being honour for delhi so government promotes it resulting in automating publicity
Economic• With increase in purchasing power of middle income group, a
better mode of transport is required.
• Delhi & NCR being National Business HUB
Technological• Switching over to Standard gauge from Meter gauge, so that
transfer and upgradation of technology is easy as per global system
• Focus on Eco-friendly technology
SWOT Analysis Strengths:
• Reduced pollution / Eco friendly
• Solved the problem of congestion in the city
• Low cost • Mass transportation
Weaknesses:• Delay in some projects• Breaking of bridges • Facility not available during
night • Unavailability of toilets in
stations • Long queues in some stations
like Rajiv chowk
Opportunities :
• Expansion of network • Integration with other NCR
cities• Increased frequency • Better design of trains • Better security system• Increased revenue for govt. by
means of advertising • Public private partnership :
opening of retail outlets at metro stations
Threats :
• Buses, Autos • Personal vehicles
Applying Porter’s Five forces Model to DMRC
• Threat of Intense Segment Rivalry:
DTC’s High Capacity Low floor buses (AC & non AC).
• Threat of new entrants:
Not profound but monorails can pose a threat
• Threat of Substitute:
No perfect substitutes, but auto rickshaw, taxi’s can pose a threat
Porter’s Competitive Forces contd…
Bargaining Power of Consumer:
Moderate fare & implementation of many services like Smart Cards, Feeder Bus etc. to ease consumer need shows a greater bargaining power of consumer.
Bargaining Power of Supplier:
Availability of Large numbers of Contractors.
Suppliers have very low bargaining power, as stringent penalty clauses are in place for delay. Quality is uncompromised as the contractors needs to dismantle & rebuild in case of low quality.
Strategies used by DMRC
• Financing Strategy: DMRC went overseas, tapping the Japan Bank of International Cooperation for loans to cover 60% of the cost.
• Partnership Strategy: Went for extensive experience. Consulted with Pacific Consultants International from Japan for engineering matters, Korea's Rotem and Japan's Mitsubishi supplied the initial shipment of coaches, France's Alstom designed of the automatic train control system.
Strategies Contd…
• Pricing Strategy: DMRC has kept its fare reasonable with a minimum of Rs 6 and a maximum of Rs 24. and has compensated by increasing the revenue from other sources like advertisements, commercial exploitation of available space and consultancy services.
• Relationship Strategy: Assembled the metro carriages in Bangalore and rolled them on Indian Railway’s track straight to the New Delhi metro to avoid the conflict with Indian Railways about the kind of track to be used.
Strategies Contd…
• Advertising Strategy:Use of Lenticular vision technology - the picture and the projections are modified to suit the audience speed helping them to view the advertisements clearly
Customer Oriented Approach
• Implementation of Smart cards
• Feeder Bus Service
• Rent a cycle service in the University campus
• Ductile pathways and ramps to guide visually challenged people
• Pre Station alert
• Emergency Services
Performance Analysis
Key Features
Weightag
e(Consumer’s perspective)
Average Points
Technology 1 4.32
Service 3 4.12
Travelling Time 3 4.29
Safety/Security 3 3.88
Status 2 4.53
Price 3 4.59
Satisfying customers need 3 4.29
Environmental Advantage 2 4.44
Online information 1 3.17
Frequency of service 3 4.09
Service during night 2 3.00
Geographic spread 3 2.97
Analysis
Performance of Metro: ∑ (Weightage X Points Earned)
∑ ( Max.Weightage X Max. Points)
= 116/180 = 0.6452
= 64.52 %
Threat Analysis
Route : Delhi University - Rajiv Chowk.
Mode Of Transport Fare Time Taken
Bus Rs. 7 35 minutes
Auto Rickshaw Rs. 60 25 minutes
Metro train Rs. 11 12 minutes
Threat Analysis
Price (in Rs.)
Tra
vel T
ime
(in
min
s.)
Bus
Auto Rikshaw
Metro Train
Issues affecting “two wheeler” users for mode shifting
Issue Bus
Metro Remarks
Door to doorservice
One has to walk up to bus stop (maximum 500m)
One can reach to the metro station by walk or by cycle rickshaw, auto
rickshaw or byfeeder bus.
Probability of shifting the mode is
very low.
Transferinconvenience
If destination does not lie in any bus route one has
to shift in-between
If direct route is not available one has to get transferred in between
Transfer type can be different for
metro and bus.
No need to followtimings
One has to follow theschedule of buses
One has to follow the metro schedules
If more frequencies are provided then it can help to shift the two wheeler
users to bus or metro
Work/shoppingplace is very near
In any case one will usetwo wheeler only
In any case one will use two
wheeler only
As distance is short probability of
shifting from two wheeler to bus or metro is
negligible.
Issues affecting “two wheeler” contd...
Issue Bus
Metro Remarks
Travel timingsIf only in-vehicle time isconsidered it takes more
time than metro
If only in-vehicle time iscompared, Metro takes
lesstime.
As metro has less stoppage in comparison to bus and it has separate track and doesn’t mix with other
traffic, its speed is more than bus system.
Health conscious More exposed to pollution No exposure to pollution
as such
For health conscious people the probability of
shifting is more.
Public Image
Young students and working professionals
would not like to project themselves as someone
using a bus.
Relatively higher image. The probability for
shifting mode to metro is more than shifting to bus.
Advantages of Metro
• Savings in Foreign Exchange due to reduced Fuel Consumption• Savings in time for the passengers• Reduction in Pollution• Reduction in road accidents• Reduction in capital and operating costs of vehicles• Lower maintenance costs for infrastructure• Improvement in road traffic conditions
Suggestions & Future Predictions
• Should start service during night also
• Similar projects discussed throughout the country
• Focus on penetrating other Metro cities
• Provide a link to other nearby cities
Suggestions Contd.
• Integrated Smart Cards
• Introduce Luggage Cabin
• Help for Old age people
• Focus on reducing time and energy to reach the
platform from road
Thank YouThank You