DELIVERING CONNECTED EXPERIENCESTHAT SPARK IMAGINATION, CREATE CONVERSATION AND DRIVE PIPELINE.
CLAIRE CARSBERG
MANAGING DIRECTOR
@clairecarsberg
@clairecarsberg
Sources courtesy of B2B Marketing and Growth Intelligence
@clairecarsberg
80% OF CUSTOMERS BASE THEIR BUYING DECISIONS ON CUSTOMER EXPERIENCE
(OVER PRICE).
YET, ONLY 23% OF B2B COMPANIES PROVIDE A GOOD EXPERIENCE.
@clairecarsberg
Sources courtesy of B2B Marketing and Growth Intelligence
@clairecarsberg
73% OF B2B BUYERS WANT TO BE TREATED LIKE CONSUMERS.
BUT ONLY 49% OF BUSINESSES DELIVER.
@clairecarsberg
Sources courtesy of LinkedIn and Medium.com
98% OF USERS FEEL MORE INCLINED TO PURCHASE AFTER ATTENDING AN ACTIVATION.
87% OF PROFESSIONALS BELIEVE F2F EVENTS ARE ESSENTIAL FOR SEALING A BUSINESS DEAL.
@clairecarsberg
IMPROVING THE CUSTOMER
JOURNEY HAS THE POTENTIAL TO
INCREASE CUSTOMER
SATISFACTION BY 20%.
WHILE DRIVING REVENUE
BY UP TO 15%.
@clairecarsberg
STEVE JOBS
“YOU HAVE TO START WITH THE CUSTOMER EXPERIENCEAND WORK BACKWARDS TO THE TECHNOLOGY.”
@clairecarsberg
INCREASE IN PIPELINE CONVERSION FROM AVG. 35-
40% TO AVG. OF 67%
INCREASE BID WIN RATE FROM AVERAGE MID 50’S (%) TO 80%
@clairecarsberg
BE SURPRISING: MAXIMISE EVERY SELLING OPPORTUNITY
62% OF B2B CUSTOMERS SAY THE MOST EFFECTIVE BRANDS USE INNOVATIVE ENGAGEMENT METHODS.
Source courtesy of B2B Marketing
@clairecarsberg
BE SURPRISING: MAXIMISE EVERY SELLING OPPORTUNITY
Source courtesy of B2B Marketing
“ANYONE WHO TRIES TO MAKE A DISTINCTION BETWEEN EDUCATION AND ENTERTAINMENT DOESN’T KNOW THE FIRST THING ABOUT EITHER”MARSHAL MCLUHAN PROFESSOR AND PHILOSOPHER
@clairecarsberg
SEE THE WORLD THROUGH YOUR CUSTOMER’S EYES
74% OF BUSINESS EXECS BELIEVE CUSTOMERS EXPECT THEM TO UNDERSTAND, DEVELOP AND SELL HYPER-RELEVANT SOLUTIONS TO THEIR END CONSUMERS’ NEEDS.
@clairecarsberg
IT’S THE SUM OF ALL PARTS: FROM INITIAL ENGAGEMENT TO ONGOING ADVOCACY
75% OF CUSTOMERS EXPECT ABSOLUTECONSISTENCY, NO MATTER HOW THEY ENGAGE.
@clairecarsberg
1. TARGETOnboarding
A strategic, seamless, platform that informs the entire experience.
2. CONNECTInvite & Welcome
A connected, digital invitation and welcome, empowering your journey.
3. DISRUPTTransformation
Encourage interaction & transform thinking - Putting control in customer hands.
4. CHALLENGEContext & Challenges
Explore the trends impacting our business and global markets.
8. ADVOCATEExtending the dialogue
Thought leadership and digital conversation, engaging beyond the physical experience.
7. COLLABORATEMeet, collaborate, test
Data science lab and collaboration zoneto prototype, explore and solve
6. INNOVATEInteract, explore, evolve
Explore the art of the possible with a fresh perspective, unique insight and a trusted partner.
5. ENGAGESolutions & Outcomes
Step into your customers world. Put learnings into context and show the impact and outcomes.
@clairecarsberg
“TELL ME AND I WILL FORGET, SHOW ME AND I MAY REMEMBER; INVOLVE ME AND
I WILL UNDERSTAND.”CHINESE PROVERB