Download - Demographica warren moss
Hyper Local Targeting: Mobile
@warrenmoss
The consumer // changed
MobileInitial thought
Biggest threat
Do you want a loan?Financial Services
Can it be fixed?
Relevancy Yes / No
Relevancy
It can be fixed5 Rules
Hi Warren, fill up your Lexus at Caltex Oaklands on Sunday &
get a Sunday Times FREE. Reply STOP to Opt Out.
Hi Warren, all fresh Clover milk 80% off for the next 2 hours
from Pick n Pay Norwood. Reply STOP to Opt Out.Hi Warren, FREE bag of charcoal & firelighters when you
spend R200 on braai meat this Sunday from Pick n Pay
Norwood. Reply STOP to Opt Out.
It can be fixed5 Rules
Hi Warren, fill up your Lexus at Caltex Oaklands on Sunday &
get a Sunday Times FREE. Reply STOP to Opt Out.
Hi Warren, all fresh Clover milk 80% off for the next 2 hours
from Pick n Pay Norwood. Reply STOP to Opt Out.Hi Warren, FREE bag of charcoal & firelighters when you
spend R200 on braai meat this Sunday from Pick n Pay
Norwood. Reply STOP to Opt Out.
5 Rules
1. Applicable product2. Timeous 3. Local4. Value5. Ease of redemption
No presentation is complete without oneLists
We’re marketers
Hyper local mobile targetingHow do we do this?
Big data // Buzz
You’ll sound smart if you use this termBig Oil / Big Energy
Analysis // Segmentation
CensusAMPS
Local
IsochroneThe holy grail
IsochroneThe holy grail
Triggers
Note: I’m nearly finishedWhy act?
Closing the loop
ROIMeasurement
5 Rules
1. Big data 2. Analysis // Segmentation3. Local4. Triggers5. Closing the loop
Last oneLists
Testing
@warrenmossFinal thoughts
The law
Thank you
@warrenmoss