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Demographics of the Diversity at UC Davis Picnic Day
Davis Honors Challenge Third Year Project
Bo Sun
Linda Luo
Carol Shu
Beena Patel
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Mission Statement
• To gain a better understanding of the demographics of visitors at the 2006 Picnic Day through primary and secondary research methods.
• To make suggestions for future Picnic Day events that will appeal to the diverse backgrounds of students, faculty and community residents.
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Outline of Presentation
I. What is Picnic Day?
II. Departments involved in Picnic Day
III. Survey Collection
IV. Picnic Day Survey
V. Data Analysis
VI. Suggestions for Picnic Day 2007
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What is Picnic Day?
• The word picnic is derived from the French term, piquenique, to describe an outdoor potluck.
• Showcase of UC Davis departments, organizations, and many various achievements of the students, faculty and staff.
• UC Davis tradition since 1909.
• Largest student-run event
in the United States.
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Departments and Student Orgs. Involved in Picnic Day
• A variety of UC Davis departments are involved in Picnic Day activities.
• The Student Organization Fair
showcases a wide range of
cultural, social, and community
service based student
organizations.
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Survey Collection
• Surveys were collected at the following locations:– Memorial Union Information Booth– Silo Information Booth– Children’s Area Information Booth– Davis Dance Revolution at Freeborn Hall
• Davis Dance Revolution is a hip-hop dance competition that took place the evening of Picnic Day.
• Incentives:– Candy, frisbees, or tote bags
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Picnic Day Survey
• Is this the first time you are attending Picnic Day?
• Main reasons for attending Picnic Day– Cultural events– Shows– Exhibits and showcase– Etc.
• Which aspect of Picnic Day is most interesting to you?
• Where are you from?
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Picnic Day Survey Continued
• What best describes you?– Student or Prospective student– Alumni– Staff– Other
• What ethnicity do you most identify with?
• On a scale from 1-10 (1 being the least diverse and 10 being the most) how would you rank the diversity of Picnic Day?
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Introduction of Data
• 454 surveys collected during Picnic Day and Davis Dance Revolution.
- Average diversity score at Picnic Day: 7.96- Average diversity score at DDR: 7.94
• 3821 surveys collected from my.ucdavis.edu
Quick Survey.
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Ethnicities of Attendees
With which one of the following ethnicities and/or cultures do you most identify with?
4%3%3%3%
5%
6%
17%
7%
6%
13%
7%
26%
Caucasian
Chinese-American
South Asian
Latino/a
Other Asian
Pacific Islander
Japanese-AmericanAfrican American
Other Asian
No response
Korean-American
Middle Eastern
Caucasian
Chinese-American
South Asian
*Results based on 436
responses
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Compared to UCD
• Compared to the UCD undergraduate population, percentage representation of ethnicities of Picnic Day attendees is similar.
•38% vs. 26%
•40% vs. 46%
•11% vs. 7%
•3% vs. 5%
•1% vs. 1%
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Which events do you attend at Picnic Day?
Which of the following have you attended?
3%
12%
18%
16%
5%7%
9%
15%15%
Cultural activities
Alumni activities
Dept. events
Activities for children
Animal events
*Results based on 2300 Responses
Parade
EntertainmentNo response
Other
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Why are you uninterested in attending Picnic Day?• Data from my.ucdavis.edu “Quick
Survey”
• Majority of responses did not include diversity as reason.
(less than 4%; 6 of 177 responses)
• Most common responses
include:- Time- Transportation- Potential intoxication of attendees
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Observations
• Perceived diversity ranking:
- 7.96 and 7.94
• According to the data, most reasons for disinterest in attending Picnic Day are not diversity-related.
• Ethnic representation is similar to undergraduate student population at UCD.
• Participation level in cultural activities during Picnic Day is moderate, but not low (9%).
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Proposed Suggestions
• How to further increase the diversity of the participants in Picnic Day activities?
• Goal: To encourage more of the cross cultural departments and organizations to attend.
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Proposed Suggestions, Cont.
• Cross Cultural Center Affiliate Program– 8 diverse cultural student
organizations.– United with the help of the
Cross Cultural Center.
• Solution: Encourage the Cross Cultural Center Affiliate Program sponsor an event at Picnic Day.
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• Cultural Academic Departments
– 6 departments at UC Davis.
• Solution: Encourage the departments to host an event to introduce to potential students and other attendees to the unique qualities of each department.
Proposed Suggestions, Cont.
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• Cultural Weeks at UC Davis.– Soaring to New Heights– Native American Culture Days– Asian Pacific Culture Week– Black Family Week– La Raza Cultural Days
• Solution: Encourage the cultural week programsto publicize their events at Picnic Day.
Proposed Suggestions, Cont.
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Proposed Suggestions, Cont.
• Concern about the origins of the term “picnic” as a racist term.
– Associated with African American sub conjugation
• Goal: Letter to the school newspaper, the California Aggie, to increase awareness about these concerns and to further encourage participation at future Picnic Day.
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Special Thanks
• Margaret Ortega, group sponsor & Director of Student Programs and Activities Center (SPAC)
• Roseanne Mandel, Assistant Director of SPAC & Faculty Advisor for Picnic Day
• Gillian Butler, Administrative Analyst for Student Affairs Research Information
• Linda Tran, Chair of Picnic Day
• Isabel Montanez, faculty sponsor & professor of Geology
• Carrie Devine, Davis Honors Challenge counselor
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Questions?