Download - Design Basics Arizona State University 3565
-
8/8/2019 Design Basics Arizona State University 3565
1/60
Design Basics
Design for Non-DesignersAnish Adalja
University Technology Office
Nina KulhawyProvost Communications Group
-
8/8/2019 Design Basics Arizona State University 3565
2/60
Design is everywhere.
-
8/8/2019 Design Basics Arizona State University 3565
3/60
DESIGN - What is Design?
-
8/8/2019 Design Basics Arizona State University 3565
4/60
Goal of design
Catch their attention
Provide the information
Guide the viewer
-
8/8/2019 Design Basics Arizona State University 3565
5/60
LIKE
-
8/8/2019 Design Basics Arizona State University 3565
6/60
LIKE
-
8/8/2019 Design Basics Arizona State University 3565
7/60
-
8/8/2019 Design Basics Arizona State University 3565
8/60
I pink
& orange
-
8/8/2019 Design Basics Arizona State University 3565
9/60
Elements
Line
Color
Texture
Typography
-
8/8/2019 Design Basics Arizona State University 3565
10/60
Line
-
8/8/2019 Design Basics Arizona State University 3565
11/60
-
8/8/2019 Design Basics Arizona State University 3565
12/60
David Hellsing: CSS Zen Garden, Contemporary Nouveau
Line
-
8/8/2019 Design Basics Arizona State University 3565
13/60
Line
Veerle Peters: Geeky Dog
-
8/8/2019 Design Basics Arizona State University 3565
14/60
Color
-
8/8/2019 Design Basics Arizona State University 3565
15/60
Hue
Value
Saturation
Color
-
8/8/2019 Design Basics Arizona State University 3565
16/60
R
B
G
KY
C M
light ink
Color
-
8/8/2019 Design Basics Arizona State University 3565
17/60
Color
-
8/8/2019 Design Basics Arizona State University 3565
18/60
Color
-
8/8/2019 Design Basics Arizona State University 3565
19/60
Color is relative
Color is cultural
Color is emotional I pink& orange
-
8/8/2019 Design Basics Arizona State University 3565
20/60
Jordi Romkema: CSS Zen Garden, Pretty in Pink
Color
-
8/8/2019 Design Basics Arizona State University 3565
21/60
Fritz Klaetke, Art Director: Dance month 1995
Color
-
8/8/2019 Design Basics Arizona State University 3565
22/60
Color
-
8/8/2019 Design Basics Arizona State University 3565
23/60
Texture
-
8/8/2019 Design Basics Arizona State University 3565
24/60
Texture
http://history.nd.edu/ -
8/8/2019 Design Basics Arizona State University 3565
25/60
Texture
-
8/8/2019 Design Basics Arizona State University 3565
26/60
Texture
-
8/8/2019 Design Basics Arizona State University 3565
27/60
designsensory: http://www.knoxville.org/
Texture
-
8/8/2019 Design Basics Arizona State University 3565
28/60
TypographyTypographyTypography
Typography TypographyTypography
Typography TypographyTypographyTypography
TypographyTypographyTypographyTypographyTypographyTypographyTypography
TypographyTypography typography
Typography
-
8/8/2019 Design Basics Arizona State University 3565
29/60
Four score and seven years agoour fathers brought forth on this continent a new nation, conceived inliberty and dedicated to the proposition that all men are createdequal!
Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and sodedicated can long endure! We are met on a great battlefield of thatwar! We have come to dedicate a portion of that field as a finalresting-place for those who here gave their lives that that nationmight live! It is altogether fitting and proper that we should do this!But in a larger sense, we cannot dedicate, we cannot consecrate, we
cannot hallow this ground! The brave men, living and dead whostruggled here have consecrated it far above our poor power to add ordetract! The world will little note nor long remember what we sayhere, but it can never forget what they did here!
-
8/8/2019 Design Basics Arizona State University 3565
30/60
Four score and seven years agoour fathers brought forth on this continent a new nation, conceived in liberty and dedicatedto the proposition that all men are created equal.
Now we are engaged in a great civil war,testing whether that nation or any nation so conceived and so dedicated can long endure.We are met on a great battlefield of that war. We have come to dedicate a portion of that
field as a final resting-place for those who here gave their lives that that nation might live. It is
altogether fitting and proper that we should do this. But in a larger sense, we cannot
dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and
dead who struggled here have consecrated it far above our poor power to add or detract.
The world will little note nor long remember what we say here, but it can never forget whatthey did here.
-
8/8/2019 Design Basics Arizona State University 3565
31/60
Visual Communications Senior Class 2005 and2007 : School of Design Senior Show
Typography
-
8/8/2019 Design Basics Arizona State University 3565
32/60
Elements
Line
Color
Texture
Typography
-
8/8/2019 Design Basics Arizona State University 3565
33/60
Principles
Balance
Rhythm
Proportion
Dominance
Unity
-
8/8/2019 Design Basics Arizona State University 3565
34/60
Balance
Symmetry
-
8/8/2019 Design Basics Arizona State University 3565
35/60
Balance
Asymmetry
-
8/8/2019 Design Basics Arizona State University 3565
36/60
BALANCE - Symmetrical
-
8/8/2019 Design Basics Arizona State University 3565
37/60
BALANCE - Symmetrical
-
8/8/2019 Design Basics Arizona State University 3565
38/60
BALANCE - Asymmetrical
-
8/8/2019 Design Basics Arizona State University 3565
39/60
BALANCE - Radial
-
8/8/2019 Design Basics Arizona State University 3565
40/60
Rhythm
-
8/8/2019 Design Basics Arizona State University 3565
41/60
RHYTHM - Regular
-
8/8/2019 Design Basics Arizona State University 3565
42/60
RHYTHM - Flowing
-
8/8/2019 Design Basics Arizona State University 3565
43/60
RHYTHM - Flowing
-
8/8/2019 Design Basics Arizona State University 3565
44/60
Proportion
-
8/8/2019 Design Basics Arizona State University 3565
45/60
PROPORTION - Intro
-
8/8/2019 Design Basics Arizona State University 3565
46/60
PROPORTION - Intro
-
8/8/2019 Design Basics Arizona State University 3565
47/60
PROPORTION
-
8/8/2019 Design Basics Arizona State University 3565
48/60
PROPORTION
-
8/8/2019 Design Basics Arizona State University 3565
49/60
Dominance
-
8/8/2019 Design Basics Arizona State University 3565
50/60
DOMINANCE
-
8/8/2019 Design Basics Arizona State University 3565
51/60
DOMINANCE
-
8/8/2019 Design Basics Arizona State University 3565
52/60
DOMINANCE
-
8/8/2019 Design Basics Arizona State University 3565
53/60
Unity
-
8/8/2019 Design Basics Arizona State University 3565
54/60
UNITY
-
8/8/2019 Design Basics Arizona State University 3565
55/60
UNITY
-
8/8/2019 Design Basics Arizona State University 3565
56/60
Yea, but where do I go for
photos?*Istockphoto.com
Stockxchange
ASUs Image Folio
ASU Library University Collection
color palettes?Color Scheme Generator
Color Blender
Color Palette Generator
*use photos legally all the time, http://www.creativecommons.org
http://www.sxc.hu/http://www.degraeve.com/color-palette/index.phphttp://colorblender.com/http://wellstyled.com/tools/colorscheme2/index-en.htmlhttp://www.asu.edu/lib/archives/archives.htmhttp://www.asu.edu/imagefoliohttp://www.istockphoto.com/ -
8/8/2019 Design Basics Arizona State University 3565
57/60
Yea, but where do I go for
the latest design news?AIGA
Speakup
Be A Design Group
Design Observer
ASUs info?Communication Guide
ASU Designers Blog
http://design.blog.asu.edu/http://www.asu.edu/commguide/http://www.designobserver.com/http://www.beadesigngroup.com/http://www.underconsideration.org/speakuphttp://www.aiga.org/ -
8/8/2019 Design Basics Arizona State University 3565
58/60
I want more!
Books, MagazinesCommunication Arts Magazine
DIY: Design It Yourselfby Ellen Lupton
History of Graphic Design by Phillip Meggs
HowDesign Magazine
The Non-Designer's Design Bookby Robin Williams
Websiteshttp://www.lynda.com
http://graphicdesign.about.com
-
8/8/2019 Design Basics Arizona State University 3565
59/60
Design Basics
Design for Non-DesignersAnish Adalja
University Technology Office
Nina KulhawyProvost Communications Group
-
8/8/2019 Design Basics Arizona State University 3565
60/60