Download - Design & Co-Innovation with SAP's Customers

Marion Fröhlich, [email protected] Tobias Haug, [email protected]

WITH SAP’S CUSTOMERS DESIGN & CO-INNOVATION

2 ©  2013 SAP AG - Design & Co-Innovation Center. All rights reserved.

WHO ARE WE


WHO ARE WE


A LITTLE BACKGOUND

©  2013 SAP AG - Design & Co-Innovation Center. All rights reserved.


A developer needs to be curious and also develop empathy for end users. Hasso Plattner



WHERE WE ARE NOW



A global team of designers, strategic consultants and project managers 63+

PEOPLE

23 LANGUAGES

20 INDUSTRIES

7

SAP DESIGN AND CO-INNOVATION CENTER


We help our customers to transform business into more delightful and effective experiences

WHAT WE DO



WHERE WE WORK

The AppHaus concept is inspired by the Bauhaus movement, which represents different disciplines working together in one building.



ENTERPRISE UX



today


Technology tools we use in our personal life are more efficient and productive than those used in our work life.

ENTERPRISE UX



expectations


DESIGN VALUE INDEX


business requirement


DESIGN AND THE ENTERPRISE EXPERIENCE

Illustration by Mauro Rego



Currently many companies do not apply design practices to the back-office

Outside

Front-office Consumer

Inside

Back-office Enterprise


Separate

Design as external resource

Peripheral

Design as part of the organization

Central

Design at the core of the organization

Integrated

Design integral to all aspects of the organization


Based on the model of S. Junginger (2012)

When design is fully integrated and also applied to back-office experiences


how?


humanize 1


PLEASURABLE

USABLE

RELIABLE

FUNCTIONAL

©  2013 SAP AG - Design & Co-Innovation Center. All rights reserved. Designing for Emotion, Aaron Walter (2011)


empower 2


HOW TO MOVE ENTERPRISE UX TO THE NEXT LEVEL?

Build better experiences

Empower customers



empower



User Experience Center of Excellence SAP

Design Services

©  2013 SAP AG or an SAP affiliate company. All rights reserved. 27

ORGANIZATION & PROCESS

PEOPLE & CULTURE

INFRASTRUCTURE

DESIGN SERVICE - UXCOE



1 Unrecognized UX is “not important”

2 Interested UX is important but receives little funding

3 Invested UX is very important and formalized programs emerge

4 Committed UX is critical and executives are actively involved

5 Engaged UX is one of the core tenets of strategy

6 Embedded UX is in the fabric of organization

UX MATURITY MODEL

©  2013 SAP AG - Design & Co-Innovation Center. All rights reserved. Renato Feijo, http://johnnyholland.org/2010/04/planning-your-ux-strategy/


What does design mean for you?



CONTEXT



CONTEXT – UX FLAVORS

Awareness

Leporello Session

2hrs 1-3 yrs

Experience & Concepts

Hands-on Workshop

Showcase & Buy-In

Focus Project

Roadmap to integrate UX

Customized UX Guide

Customized creative

office space

AppHaus Franchising

Organizational change on all

levels

Consulting project



It is never too late to do the basics.

Lead by example. It’s effective.

Be one team. Really.

Design iterations.

Processes, protect us from what we want.

#1

#2

#3

#4

#5

OUR JOURNEY



It’s a journey, not a destination

#1

OUR JOURNEY



Think globally, act locally

#2

OUR JOURNEY



Be prepared to provide data

#3

OUR JOURNEY



Don’t forget to “messy middle”

#4

OUR JOURNEY



We design with customers not for customers.

#5

OUR JOURNEY



It’s a journey, not a destination

Think globally, act locally

Be prepared to provided data

Don’t forget to “messy middle”

We design with customers not for customers.

#1

#2

#3

#4

#5

OUR JOURNEY



ENTERPRISE UX - VALUE



At the end of the day people won’t remember what you said or did, they will remember how you made them feel.

MAYA ANGELOU

ENTERPRISE UX - VALUE



Marion Fröhlich, [email protected]

Tobias Haug, [email protected]

Download - Design & Co-Innovation with SAP's Customers

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