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Projeto Integrado
Professores. Carlos Davi
Gustavo RussoMarco Aurelio PetrelliMarco Aurelio Soares
Giovani Voltolini
Acadêmico: Leandro Paula
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Informações básicas
Cliente: Casal GarciaProduto: Vinhos/Espumantes/FrisantesReposicionar para o mercado de luxo
Linguagem gráfica: MinimalismoPúblico alvo: Homens e Mulheres
de aproximadamete 30 anos
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Pesquisas
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Pesquisa Consumidor
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Pesquisa Consumidor
Design Gráfico - Leandro Paula Ribeiro 05
Primeira Imagem relacionada com vinho na mente do consumidor
Jantar 40% Outros
Primeira Palavra relacionada com vinho na mente do consumidor
Uva 55% Outros
Primeira Cor relacionada com vinho na mente do consumidor
Roxo 90% Outros
Motivo da compra
Prazer 80% Outros
Critérios de avaliação na hora da compra
Valor 70% Outros
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Painéis (Ferramentas de criatividade)
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Público Alvo
Design Gráfico - Leandro Paula Ribeiro 07
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Painel Semântico - Luxo
Design Gráfico - Leandro Paula Ribeiro 08
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Painel Semântico - Minimalismo
Design Gráfico - Leandro Paula Ribeiro 09
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Painel Imagético - Forma
Design Gráfico - Leandro Paula Ribeiro 10
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Painel Imagético - Padrão
Design Gráfico - Leandro Paula Ribeiro 11
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Painel Imagético - Tipografia
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIACASAL GARCIA
CASAL GARCIA
CASAL GARCIACASAL GARCIACASAL GARCIA
CASAL GARCIA
CASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIA
CASAL GARCIA
CASAL GARCIACASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIACASAL GARCIA
CASAL GARCIA
Design Gráfico - Leandro Paula Ribeiro 12
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Painel Imagético - Cor
Design Gráfico - Leandro Paula Ribeiro 13
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Estado do Design
Design Gráfico - Leandro Paula Ribeiro 14
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Painel de Similares
Design Gráfico - Leandro Paula Ribeiro 15
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Projetando
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Design Gráfico - Leandro Paula Ribeiro 17
Sketches
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Vetorizando
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A marca
Design Gráfico - Leandro Paula Ribeiro 19
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“O padrão elevadodo vinho mais desejado.”
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Obrigado.