design is invisible Lutz Schmitt – @luxux – UX Sofia 2015

photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0

empathy =

Einfühlungsvermögen

Lucius Burckhardt (1925—2003)

was a researcher, teacher, theorist and and

activist. He was interested in architecture,

landscape architecture, design, urban

development, socio-economics and all the

things that connected these fields.

photo by Annemarie Burckhardt provided by Hermann Schmitz Verlag

photo by Lutz Schmitt cc-by-sa-3.0

1) design is invisible

2) who plans the planning?

3) why is landscape beautiful?

design is invisible

photo by Sigfrid Lundberg on flickr.com cc-by-sa-2.0

a selection of modern

design dogmas

"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG

form follows function, but there is so much more to desire

"Bauhaus" by Mewes in de-Wikipedia - Own work. Licensed under Public domain via Wikimedia Commons - https://commons.wikimedia.org/wiki/File:Bauhaus.JPG#mediaviewer/File:Bauhaus.JPG

the “good form” is dead

there is no final design to be found

and no perfect rules to be followed

don't design the object

design the influence an object has to the institution it belongs to

design the influence an object has to the institution it belongs to

system context structure

service interface function

a street corner

photo by Lutz Schmitt cc-by-sa-3.0

photo by Lutz Schmitt cc-by-sa-3.0

photo by Lutz Schmitt cc-by-sa-3.0

a hospital

the family

the night

photo by NASA – public domain

Let‘s take a look at UX Design

user business happy

not the user business user

business goals

design principles

space of action

night space of action

maybe UX is just educated marketing

A business needs to make money. Otherwise it stops being in business.

but that‘s probably OK

user business value

Designing valuable User Experiences

but maybe the term

language matters

language matters user / customer / player / client / hvm

Photo source http://iruntheinternet.com/01008

photo by Lutz Schmitt. All rights reserved.

a short story

about a wine bar, the person

running it and a website

Photography by Lutz Schmitt. All rights reserved

Photography by Lutz Schmitt. All rights reserved

Photography and graphics by Lutz Schmitt. All rights reserved

Photography and graphics by Lutz Schmitt. All rights reserved

street view

Photography and graphics by Lutz Schmitt. All rights reserved

Please notice the absence of any interaction or communication offer.

Photography by Lutz Schmitt. All rights reserved

photo by Lutz Schmitt cc-by-sa-3.0

who plans the planning?

how methods and tools define the outcome

Illustration by zen-3 on deviantart.com cc-by-nd-nc-3.0. http://zen-3.deviantart.com/art/Treasure-map-185587584

usability testing testing if the user understands,

what we expect from him

persona helping to believe, that you know your users

journey mapping getting close here

Photo by Tom Gerdes. All rights reserved. Source: http://www.flickr.com/photos/betterlivingthroughimagineering/1342712089

users are people but our tools & methods ignore this

we influence people‘s lifes,

decreasing time till sex for Dutch people

photo by Lutz Schmitt cc-by-sa-3.0

photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0

Why is landscape beautiful?

landscape

is interpretation and interaction

photo by Tray Ratcliffe on flickr.com cc-by-nc-sa-2.0

fun fact

we have large influence on the digital

landscape of our world

how does the internet look

in the eyes of professionals?

Screenshot of interactive global internet map 2012 by telegeography.com

Rendering by Facebook. All rights reserved.

illustration by iA. All rights reserved.

Screenshot of internet map by internet-map.net. All rights reserved.

how does the internet look

in the eyes of non-professionals?

Screenshot from http://kk.org/internet-mapping/

Screenshot from http://kk.org/internet-mapping/

Screenshot from http://kk.org/internet-mapping/

Screenshot from http://kk.org/internet-mapping/

Source: http://qz.com/333313/milliions-of-facebook-users-have-no-idea-theyre-using-the-internet/

getting back to

Lucius Burckhardt

we probably lost perspective

on what is our duty as designers.

You are probably looking

for a perspective

Possible criteria for a new design

Does the product consist of materials that are

digged out without oppression?

Is it produced in a senseful, uninterrupted workflow?

Has it multiple uses?

Is it long-lasting?

In which condition do you throw it away,

and what happens then?

Does it make the user dependent on central services or

can it be used independently?

Does it privilege the user or stimulates commonality?

Is it freely choosable, or does it enforce additional purchases?

Text by Lucius Burckhardt in Werk-Archithèse Nr. 4, 1977, translation by Lutz Schmitt

photo by Lutz Schmitt cc-by-sa-3.0

See you again at EuroIA 2015 September 24 26, Madrid, Spain

www.euroia.org