Download - Design Thinking For Entrepreneurs
For entrepreneursDesign Thinking
Arun Pattnaik
What is
Design? StyleLayoutsColors
ZZZYYYXXX
It is
a process by which an artifact is brought into existence.
What isDesign Thinking?
Nah, It’s not the same as design.
Design thinking is a creative process based around the “building up” of ideas.
Wikipedia
BS ;)
It's a mindset of combining
creative and
analytical thinking and applying it towards solving a specific problem
Design Thinking combines creative and analytical thinking
Google Image Labeler
Penny Auctions
TwitterPeek
Mafia Wars
Yext
Design Thinking
Design
Business
Engineering
Marketing
It’s both Abductive &
Deductive
Yesterday Today TomorrowExperiences Imagination
Stories Possibilities
Patterns Stories
Observations Uncertainty
Thenwhat is
INNOVATION
It’s a byproduct of Design Thinking
It’s being comfortable going forward in a state of uncertaintyIt's believing that the best solutions are yet to be foundIt’s the willingness to fail early and fail often.
Unfortunately
That’s NOT what we learn at school!
Mistakes are punished. Failure is not tolerated. Mistakes are learning Experiences. Failure breeds success. Given the questions; find the right answers. Ask great questions; find the best answers.
What
makes a good
Design Thinker?An observing eye and a constant sense of wonder. A questioning mindset that goes beyond the obvious. The willingness to experiment and build.
HardwiringOur brain is NOT hardwired
to pay attention to multiple things at once.
Multitasking-XStoryboarding-√
The
biggest obstacle to change is NOT your
competition, it's the way you currently do things.
Build quick prototypes.
Iterate quickly
Merely making things that work (badly) isn't enough. And if you can't do it right there are other people all over the world who can and want to and
eventually will!
Design thinking is NOT about the product,
it's about people! Its the age of user experience.
+ve emotional experience
Design thinking Experience Innovation
Discourage rigid roles
“This looks exciting and scary
Let’s do it!”
The most inspiring quote from a founder I’ve worked with.
think
Arun PattnaikBased on Amir’s Design Thinking for Startups.
Cheers!