Designing HappinessWith Delightful Mobile Experiences
Roy VergaraMobile UX Designer at Zappos
Surprise Delight Happiness
Benefits
2
3
Generates excitement about your product and brand leading to increased engagement.
Creates something interesting that people will share and tell others about.
Evokes positive emotions & prompt positive actions. Happiness maps to brand attachment & intent to purchase or take action.
1
Designing for emotion is a powerful thing.
How?
Interaction Afterglow
2 3
Anticipation
1
“Happiness is as much about how we look forward to and look back on an event as it is
about the event itself”
- Lippincott from “The Happiness Halo”
Dark Patterns
Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold.”
- Paul Rand
“
Thank you!
Roy VergaraMobile UX Designer at Zappos
Twitter: @royvergara
