Download - Designing with Everybody
Designing with
EverybodyMatthias Langholz
@mattlangholz
ACE! Conference 2015
© 2015 SAP SE. All rights reserved
© 2015 SAP SE. All rights reserved
© 2015 SAP SE. All rights reserved
© 2015 SAP SE. All rights reserved
© 2015 SAP SE. All rights reserved
What is Design?
When is Design successful?
Who should take part in Design? How?
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“Design is a plan for arranging elements in such a way as best to accomplish a
particular purpose.”
Charles Eames
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Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
© 2015 SAP SE. All rights reserved
Idea and creation process
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
© 2015 SAP SE. All rights reserved
Idea and creation process
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
© 2015 SAP SE. All rights reserved
Idea and creation process
Holistic
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
© 2015 SAP SE. All rights reserved
Idea and creation process
Holistic
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
© 2015 SAP SE. All rights reserved
Idea and creation process
Holistic Meaning to people
Design is a plan for arranging elements in such a way as best to accomplish a particular purpose
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When is Design successful?
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Viable
Successful Design
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Viable Feasible
Successful Design
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Viable Feasible
Desirable
Successful Design
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Viable Feasible
Design Innovation
Desirable
Successful Design
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© 2015 SAP SE. All rights reserved
Who should take part in Design?
User Customer Developer Designer
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Who should take part in Design?
User Customer Developer Designer
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The User
Matching the users’ needs is the key success factor
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The User
Matching the users’ needs is the key success factor
Users don’t know the solution to their problem
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The User
Matching the users’ needs is the key success factor
Users don’t know the solution to their problem
In order to design a solution you need to build up empathy for the users
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User research.© 2015 SAP SE. All rights reserved
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Interviews
User research
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Interviews
Observe users in their environment
User research
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Interviews
Observe users in their environment
Inspiration comes from unexpected insights
User research
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Validation.© 2015 SAP SE. All rights reserved
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Test your concept drafts with users
Validation
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Test your concept drafts with users
Start to test early, fail and learn
Validation
© 2015 SAP SE. All rights reserved
Test your concept drafts with users
Start to test early, fail and learn
“You are not like SAP.You are actually nice.”
Validation
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Who should take part in Design?
User Customer Developer Designer
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The Customer
They know the business context
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The Customer
They know the business context
You need their approval
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Discovery.© 2015 SAP SE. All rights reserved
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Persona
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User Journey Map
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Ideation.© 2015 SAP SE. All rights reserved
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Prototyping.© 2015 SAP SE. All rights reserved
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Challenges
Patience
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Challenges
Patience
They think they know the problem already
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Challenges
Patience
They think they know the problem already
Politics
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Who should take part in Design?
User DesignerCustomer Developer
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The Developer
They know what is feasible
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The Developer
They know what is feasible
They are anyhow making design decisions
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“A developer needs to be curious
and develop empathy for end users”
Hasso Plattner© 2015 SAP SE. All rights reserved
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Challenges
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Challenges
Cost
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Challenges
Cost
The mindset
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Who should take part in Design?
User Customer Developer Designer
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The DesignerHas to accept to share his field of responsibility
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The DesignerHas to accept to share his field of responsibility
Assures the focus on the user
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The DesignerHas to accept to share his field of responsibility
Assures the focus on the user
Guides the team through the design process
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The DesignerHas to accept to share his field of responsibility
Assures the focus on the user
Guides the team through the design process
Practical design skills
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Everybody is taking part in design - and that’s it?
experience.sap.com/designservices@SAP_designs
[email protected]@mattlangholz