Download - Devcon2010 Synapticweb Ver5 Full
Synaptic WebThe Internet is a sea of
conversations, streaming through connections. And
these patterns create meaning.
@kevinleversee
Web 1.0 = Past
Web 2.0 = Present/Past
Synaptic Web = Present/Future
Transcend
• Decision is Destiny = Evolve
• Greatness is a process = Agility
• Excellence is a habit not a virtue = Iterations
What is Synaptic Web
Pull versus PushMobile are Nodes (all media and location)Relationships and Ecosystem not Advertising
and BrandsFilter Versus SearchNatural Interfaces
Desire, Human Behavior and the Village
Myth
=
Pull Systems Vs.
Push
Filter Vs. SEO
Mobile Nodes and Geo Location
Social Graph
Why?
• Desire is the foundation to everything • Human behavior is social• Linguistic relativity and the village • Social knowledge and cultures • Contextual search is library and authority• Village is intimacy
Real Time
@God now has a Twitter Account and Pope Asks Priests to Blog ;-)
Sources• Synaptic Web (Cloud Ave) http://www.cloudave.com/link/on-the-synaptic-web
– (Paper) http://synapticweb.pbworks.com/ • John Battelle (Google Rolls Out Social Search) http://battellemedia.com/archives/005107.php• Mark Granovetter Network Theory Revisited The strength of Ties
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.128.7760&rep=rep1&type=pdf.• Small Worlds (paper then book) http://tam.cornell.edu/tam/cms/manage/upload/SS_nature_smallworld.pdf• Google Paper (The Anatomy of a Large-Scale Hypertextual Web Search Engine) http://ilpubs.stanford.edu:8090/361/• Aardvark Paper (“Anatomy of a Large-Scale Social Search Engine” )
http://www.resourceshelf.com/2010/02/06/social-searching-with-aardvark-a-large-social-search-engine/– TechCrunch (Impact of Aardvark paper) http://techcrunch.com/2010/02/02/aardvark-research/
• Abandoning the News http://carnegie.org/publications/carnegie-reporter/single/view/article/item/124/ • Wave McannErickson (Slideshare) http://www.slideshare.net/webrazzi/universal-mccann-wave-3
– (Full Report) http://ia311314.us.archive.org/2/items/UniversalMccannWave3PowerToThePeople/Wave3.pdf• Pew Report (Social Media and Young Adults) http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx• Danah Boyd (Trust and Intimacy) http://www.danah.org/papers/Ubicomp2003WorkshopApp2.pdf
– (World Of Warcraft) http://www.zephoria.org/thoughts/archives/2005/11/05/the_power_of_so.html (Glocalization) http://www.danah.org/papers/Etech2006.html
– (Streams of Content) http://www.danah.org/papers/talks/Web2Expo.html– (iPhone Cluster Effect) http://www.zephoria.org/thoughts/archives/2008/07/15/can_the_iphone.html– (sociality is learning) http://www.zephoria.org/thoughts/archives/2009/11/30/sociality_is_le.html
• John Seely Brown (push pull) www.johnseelybrown.com/pushmepullyou4.72.pdf• John Hagel http://www.johnhagel.com/view20051015.shtml • Cluetrain (The Cluetrain Manifesto) http://www.cluetrain.com • Metcalf (pro) http://en.wikipedia.org/wiki/Metcalfe%27s_law
– (counter) http://spectrum.ieee.org/computing/networks/metcalfes-law-is-wrong
