Use Blogging & Social Networking to Super Charge Your Website
Developing EffectiveContentFor your websiteRandall V. Wong, M.D.AAO 2016 | Tech Pav | TECH 01
Financial Disclosure
I have the following financial interests or relationships to disclose:Co-Founder:Medical Marketing Enterprises, LLCRussandRandy.com
Medical Marketing Enterprises, LLC was started to teach and consult for Healthcare and Medical Internet Marketing. RussandRandy.com is a podcast focused on Healthcare and Medical Internet Marketing.
I am a retina specialist practicing in Fairfax, Virginia.
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Goals for TodayWhat is Content?Types of ContentBest Types of Content for WebsiteOthers TypesYouTubePodcast
What is Content?
PicturesStoriesArticles (Most Common)MusicMovies
Types of Content
TEXT
Text, video, audio, images, graphics5
Effective Content
TEXT
Effective content is educational and informative.It must be relevant and provide value.
Text, video, audio, images, graphics6
Relevance is Key to SearchGoogle = Search
SERP list of webpages Google believes will answer your question or solve your problem
Cause of Red EyesRetina Specialist 22031
Google et al only wants to give you sites that are relevant to your search, sites which do NOT answer your question are not relevant.
Relevant ContentDoes your content?
Answer a questionSolve a problem
Is Your Content Relevant?MeaningfulPertinentApplicable
Website RankingsOrganic SearchBased upon content
Search Engine Algorithm - ranksSearch Engine Optimization (SEO)
The only way to achieve and maintain high rankings is through your content.
Best Types of Content (SEO)TextVideoAudioImages/Graphics
Marketing Value text is best, best indexed, optimized and ranked by Google
Sources for Content
FAQsMedical PamphletsPresentationsParaphrase Medical NewsCurate Medical Journal News and give your opinion!
Different Learners
Multipurpose Your Content
Google textYouTube Video + AudioPodcasting Audio
AAO 2016 | My ScheduleIll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | October 15, 2016
9:30 10:30 AM | TECH 01 | Tech Pav Developing Effective Content for Your Website
1-4 PM | SPE09 | Rm: N427A Use Blogging and Social Networking to Super Charge Website
Sunday | October 16, 2016
11:30 - Noon | TECH 09 | Tech Pav Search Engine Optimization Made Easy
Randall Wong () - AAO 2016 | Schedule
Monday | October 17, 2016
11:30 Noon | TECH 15 | Tech PavDominate Local Search and Monitor Your Online Reputation
Tuesday | October 18, 2016
9-10 AM| 672 | Rm: S504BCLive Website Analysis: Critique Your Own Website
Thank You andTo Your Success!
Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comwww.RussandRandy.comRandall.V.Wong@gmail.com