Download - Developing mountain bike tourism in Oman

7/31/2019 Developing mountain bike tourism in Oman

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Developing Mountain BikeTourism in Oman

Paper by Andrea Wenke, SQU &

Suleiman Al-Alawi, Oman Triathlon


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You can help to make it happen!

By bicycle

along the

coast on

safe cyclelanes


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You have a choice !

stay healthy & fit obese health risk


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What is Germanys sport # 1?

27% regularly cycle

2% regularly play soccer

Source: German Association for Consumer

Research (2007)


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Why use a bike

instead of a car?

Health benefitslimbs

joints

weight

mood

less

Economicbenefits

Less purchase, maintenance

and usage costs

Less public infrastructure

expenditure for society

health

costs


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Why use a bike

instead of a car?

Convenience

No traffic jams

Not limited to roads

Front door parking

Sociability

Environment

No air pollution

No noise pollution

No consumption of

non-renewableresources


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Percent of all trips done by bike (ages)

Use of bicycle

increases with age

USA UK Germany Denmark Nether-lands


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Kilometers cycled in Germany and UK

1950 2008

Oil crisis

Green

movement

What caused the different developments?

Germany

UK


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Government policy in D NL

private cars

& bikes


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Bike Tourism Development in

GermanyBike-tourism in

Germany 2007:

153 million day trips

22 million over-night stays

Fast Emergence of

Bike Tourism Industry

Bike rentals,Bike city tours,

Guided landtours, and...


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Economic benefit from bike tourism

in Germany

5000 certified bike-friendly accommodation

from 5-star hotels to camp sites

Joined in a national network

Total turnover: 9,160 million p.a.

representing a living basis for 186,000 people

Source: www.deutschertourismusverband.de /2009


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When do people in

Central Europe havebike holidays?

Where can they havebike holidays in WINTER?

Photo: Michael Oryl


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Creating a brand:

How can Oman becomeTHE

for the European market?

Glen Allison


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What do bike tourists expect?

Safe riding on sign-posted paths or lanes

Bike tour guidance

Bike-friendly accommodation

Luggage transportation from hotel to hotel

Coffee bars, snack bars on route

Meeting with local people cultural travels

Help in case of break-downs


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How to show the potential of

Omans beautiful landscapes to

the cycling nations of Europe

Which events can

attract media coverage

to showcase Oman as a

cycling destination?


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What was doneelsewhere?

The history of a success story


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Country : South Africa

.Average number of participants p.a:

1200PAYING !!!

per team: ZAR 22 000 = circa. OR 1200


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How long did it take from the ideato the world-wide success ?

???_ years?


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November 2002Kevin Vermaak and 4 friends had


an ea or a moun a n e s agerace in South Africa with the name

The Cape Epic


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January 2003a few leading marketing companies


internationally


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April 2003

More than 80 VIP's, s orts


journalists and guests attend the

official launch party of the Cape

Epic in Cape Town.


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June 2004Team entries for Cape Epic


2005 sell out in less than 5hours!


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April 2005866 riders from 32 countries take part

in the second Cape Epic including


Olympic medalists and the worlds

leading mountain bikers


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2007The number of participants are


limited to 1,200 riders

(600 teams chosen by public

lottery)


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2007 2008 2009 - 2010

The Cape Epic is the largest

full-servicemountain bike

stage race in the world and themost televised mountain bikerace of all time.


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Can Omanhost a similar sports event?

Yes !!!


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We have the terrain.

We have great weather in winter.We have the encouragement of

Omans officials. Tour of Omanpics: Marcel Chomic


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Proposal for an International Oman

Mountain bike RaceLocation:

Quryat and Selma Plateau


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Development of participant numbers in

Oman Mountain Bike Race

IncreaseParticipantsYear

participated: 49local event 2010

100%1002011

1702012

2502013

3202014

4002015

Source of estimation: Oman Triathlon


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You can make a difference!

You can improve your health

You can help the environment

You can help create jobs and local revenue

by not always driving

by supporting bicycle lanes

by developing mountain bike tourism

Thank you !!!


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See you on the trails!


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Download - Developing mountain bike tourism in Oman

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