Developing POP! A Professional Online Presence
Dr. Dawn EdmistonCollege of William &
Mary
What is a “brand” and why does it matter?
A brand represents all of the words and images people think about when they hear your name.So the value of a professional brand matters … When you are seeking to grow your
influence or advance within your current organization
When you are seeking to change careers or re-enter the workforce after a major life change
Developing POP! is an essential part of branding.
What is Your Brand Promise ?What should customers
(employers) expect from your products and services
“I teach people how to pursue and promote their passions.”
“Changing the world through innovation.”
- Steve Jobs
Now that we understand the importance of Brand Promise …
Who Can Benefit From My Services?
How Can I Reach Them?
[Social media]communication channel for personal -and- professional purposes
[Social media]
communication channel for personal -and-professional purposes
Developing POP!Ten Step Process
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1. Establish an Online Identity
2. Personalize URLs (and own what appears in the search results)
LinkedIn / www.linkedin.com/in/dawnedmistonTwitter / @dawnedmistonWebsite / www.dawnedmiston.com
Use tools like knowem.com
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Develop Content
3. Develop Content
http://bit.ly/dawnedmiston
4. Promote Brand Name
5. Promote Content
6. Actively Network
Let’s Get LinkedIn (with 414 Million LinkedIn users)!
7. Monitor Your Brand
8. Measure Your …
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9. Engage Your Audience
10. Manage Your Brand Presence
Building and sustaining POP will be one of your greatest personal investments!
Connect Info Email / [email protected] LinkedIn / www.linkedin.com/in/dawnedmiston Twitter / @dawnedmiston Website / www.dawnedmiston.com