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Never Stop Marketing…to the Cloud!!
Part 2Jeremy EpsteinMarketing NavigatorNeverStopMarketing.com
@jer979
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Did the dog eat your Homework?
1. Identify your top 10 “raving fans”2. Beta 1 of your “Made to Stick” Story
@jer979
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Whiteboard: Whose story did you love?
• Name names
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So, Let’s Hear It…
Calling on YOU
@jer979
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“Made To Stick” Criteria
• S- Simple-what is the core of your idea? • U- Unexpected-people pay attention when
something defies their expectations • C- Concrete-solid images and real data
make your idea more believable • C- Credible-who is telling the story is
important. • E- Emotional-let's not kid ourselves. We
are emotional beings at our core • S- Story-People love stories and pay more
attention when they want to find out "what happens at the end."
@jer979
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Homework 1
• Beta 2 of your story• Inject the “cloud” angle• Record as Video• Post and share permalink here:
http://bit.ly/CloudChamps7
• Deadline: Friday, Feb. 4th
@jer979
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Homework 2
• Review 2 OTHER videos– Leave your name as a commenter
• http://bit.ly/CloudChamps7– “Made to Stick Story, Beta 2”
– Deadline: Thurs. Feb. 10th
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Community Cultivation
Read the Blog Series:http://bit.ly/Community1
@jer979
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Shhhh….. Listen@jer979
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Some Resources
• Your Network– Facebook– LinkedIn– Twitter
• OutTwit
• The Web– Google Reader– Google Alerts– SM2 by Techrigy– Twitter
• IceRocket• TweetBeep• TweetDeck• OutTwit• BackTweets
@jer979
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Demos
Live from your teammates…Doug, Charlie, and Dennis
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Reed’s Law@jer979
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Homework 3
• If you don’t have them already, set up 3 listening posts…
• Share what you’ve done in our team OneNote under “Your New Listening Posts”
• Deadline: Monday, Feb. 14th
@jer979
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Relevant Participation@jer979
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Video Slide
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The Content Formula
Their Content
Your Context (cloud) Conversation
@jer979
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Homework 4
• For each of your 10 Raving Fans, commit to 1 or 2 relevant Cloud touches per week– (ideally based on your listening post
efforts)
• Keep a record of permalinks• Yes, that’s 20-40 touches in 2 weeks
– Start Date: Monday, Feb. 7th– End Date: Friday, Feb. 18th
• Send the list of links by Fri. Feb. 18th to: [email protected]
@jer979
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Be the Connector@jer979
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Event 1 Event 2 Event 30%
10%
20%
30%
40%
50%
60%
70%
80%
Increased Turnout for Events
1465
28
@jer979
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Homework 5
• Among your Raving Fans, make a total 8 different connections based on a relevant commonality
• Deadline: Thursday, Feb. 17th
@jer979
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Advocacy as Practice@jer979
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Homework 6
• Uh, just be nice and advocate for them…
@jer979
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Discussion Time…
@jer979
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Next Call Date
• Friday, Feb. 18th….
@jer979
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www.neverstopmarketing.com