Download - Develpoment of biking in budapest
Create need
• There is no need for biking as a mean of transport. Transport is the real „movement” of cars.
Find an idea
• There are some people who have new ideas:
George Bliss noted after his visit to Peking that cyclists in China had an understood method of negotiating intersections without signals.Traffic "bunched up" at these intersections until the backlog had reached a "critical mass", at which point the mass moved through the intersection.This phenomena was the start signal of CM.
Organize a group
• Common goal: „more bike on the street”
• Simple message: e.g. „every street are bikestreets”
• Activity, demonstration, (peaceful)– Don’t be afraid of radicalism– Say something big and
popular– Use the power of community
A „good” statement can be helpful
• The Mayor of Budapest wanted to adjourn the Car Free Day from 22nd of September to Sunday in order that ‘the celebration didn’t disturbe the transport of the city’.
• Some bicycle messengers were shocked at it and started to organize the first CM demonstration
Make your group popular
• Try to involve politicians
• Involve press ( the bigger, the more)• Use social media.
In the middle of subculture
• This is the time to think about your long term goals and target groups.
?
Participants of demonstration
s: „bike messengers
and their followers, fixie users, all the rasta junkies”
The first bike-lifting in 2001,
Get competence
• Organize a group of young professionals
• Find a form of organization• Get autorization from the
moovement• Learn as much as you can
Be a partner…
• …of local and national governments• Help to get publicity for politicians
• Don’t hesitate to accept awards from „them”
Redefine the target group
Old subcul-ture
Trend-followe
rs
Students
Employees
Bikers?
People who use their bikes for daily transport
Redefine the goal
• Not advocay group only!• Representing the idea (to integrate
the bike into the transportation-system) and not the biker!
• And NOT to entertain! In case the demonsration reached its goal, dont worry to finish organizing.