Download - DeVos Portland Arts Orgs on Social Media
Social Media for the Arts
Agenda1. Why bother? 2. How to do it? 3. What to post? 4. When to measure? 5. Q&A
DeVos Institute, October 2014
Strategy
@devonvsmith
who’s your audience?
how can you provide unique value to them?what do you
want from them?
social media isn’t one-way
communication.
social media doesn’t
sell tickets.
social media isn’t
a coupon.
social media is a
conversation.
social media is cheap.
social media is transparent.
social media is social proof.
12
social media is self organizing.
social media is pervasive.
14
social media is real time.
how can the arts do it better?
creativecontent
personalrelationships
experiencedstorytellers
5 Productivity Tips
@devonvsmith
just listen.
21
plan ahead.
post signage.
ask for action.
enlist colleagues.
Social Platforms
@devonvsmith
1.2 billion
1.1 billion
270 million
225 million
broad reach + imagessearch engine + related videos
you typically start here.
real time + journalists
quality images + narrow POV
50 million
70 million
and experiment with these.young demo + narrow POV
behind scenes + craft projects
190 million
+ 540 million enhances search results
connect professionals
ask questions.
use images.
use video.
use links.
use good news.
use tags.
use yourself.
use illustrations.
use the news.
use data.
Quality matters.
Use your bio.
Share a lifestyle.
Use what’s available.
Behind the scenes.
Provide props.
Show your progress.
Share the love.
Take a perspective.
Engage with fans.
Ask for support.
Re-post fans.
Ask for input.
Cross promote.
Run a contest.
Tag partners.
Make it easy.
Take it offline.
Use your brand.
Multiple voices.
Be playful.
Show your space.
Snapseed VSCOcam
Tangent Vintique
Diptic PicTwo
Phonto Photolettering
1. take photo
2. apply filter
3. combine
4. add text
›❯ Character counts. 110 characters or less makes it easier for others to RT and add context.
›❯ Mentions. @mention other influencers to build relationships with them.
›❯ Favorites. Great to use as an introduction to yourself.
›❯ Link location. Typically best after copy, and before the hashtag.
›❯ Hashtags. No more than two. Typically not worth it to create your own.
›❯ Multimedia. Tweets that include photos get 1.5x retweets compared to the average Tweet.
›❯ Don’t bury the lead: Make your first four words count. That’s what people scan.
›❯ Emotion. Show your enthusiasm and passion for your work, and your personal interests.
›❯ RT in the service of a good cause. When used in moderation, it’s okay to ask for an RT.
›❯ Time of day. Morning commute, lunch, end of the workday, late nights.
›❯ Frequency. Several times per day, spaced out over time.
Measurement
@devonvsmith
measure the fewest things
possible.
faceb
ook.
twitte
r.
rowf
eede
r.
icono
squa
re.
Questions? !
slideshare.net/devonvsmith
“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.” - Avinash Kaushik, Google