Download - Digital Advertising Trends
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 2
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www.bringtheloveback.com
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 3
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Source: www.internetworldstats.com , May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 4
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Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 5
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Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 6
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Source: www.internetworldstats.com, May 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 7
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Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 8
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Source: Synovate Asia Bus Jun/Jul 2007, 15-64 years
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 9
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Source: GroupM Forecasts, Dec 2006; KR & NZ: Universal McCann Estimates Apr 2008
30 May 2008 10© Microsoft Corporation 2008 | CMG | Global Marketing Group
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Source: Source: PricewaterhouseCoopers (PwC) and Wilkofsky Gruen Associates, "Global Entertainment and
Media Outlook: 2007-2011," June 20, 2007
30 May 2008 11© Microsoft Corporation 2008 | CMG | Global Marketing Group
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Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 12
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“P&G Canada, has vowed to boost online spending from 3% of its
media budget to as much as 20% for the company's fiscal year
that starts July 1.”
Source: Advertising Age May 19, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 13
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The country’s third-largest advertiser (General Motors) is getting ready to
shift fully half of its $3 billion budget into digital and one-to-one marketing
within the next 3 years.”
Source: Advertising Age March 17, 2008
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 14
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Of the $500 million Microsoft allocated to the introduction of its
Vista operating system, 30% went online.
Source: Times UK Online, October 21, 2005
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 15
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18%
82%
Only 18% are Leaders
22 May 2008 Slide 16© Microsoft Corporation 2008 | CMG | Global Marketing Group
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22 May 2008 Slide 17© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 20
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“The traditional AIDA funnel has become a sea of complexity”
Source: Forrester Research
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22 May 2008 Slide 22© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 24
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 27
Source: http://www.caida.org/tools/visualization/walrus/gallery1/
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Source: The Fournaise Marketing Group’s 2007 Global Marketing Effectiveness Report
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http://www.campaignforrealbeauty.com
http://www.youtube.com/results?search_query=dove
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 29
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 30
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 31
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 32
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 33
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 34
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Source: http://bbdolab.typepad.com/the_lab/2006/10/generation_c.html
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Source: Synovate AsiaBUS Survey Dec 2007 – Thailand
© Microsoft Corporation 2008 | CMG | Global Marketing Group 36
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30 May 2008 38© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 39© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 40© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 41
Source: Silverlight Showreel
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Source: Forrester Research - September 2007 “Winning With Superior Customer Experiences”
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Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
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Source:
David Armano
Logic + Emotion Blog
http://darmano.typepad.com/
30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group 47
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30 May 2008 Slide 48© Microsoft Corporation 2008 | CMG | Global Marketing Group
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Source: Mohan Sawhney, Kellogg School of Management
30 May 2008 Slide 49© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 50
Source: AvenueA Razorfish :: Showreel
e.g. http://www.audi.com/a4globaldrives
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30 May 2008 51© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 Slide 52© Microsoft Corporation 2008 | CMG | Global Marketing Group
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22 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 53
Source: Atlas Engagement Mapping Paper, 2008
Engagement Mapping is a flexible attribution model that enable advertisers to include many factors
In their Engagement ROI calculations
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Source: Atlas DMT
30 May 2008 Slide 54© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 Slide 56© Microsoft Corporation 2008 | CMG | Global Marketing Group
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Source: Europe: Screen Digest 2005, Japan: Wikipedia May 2006, US: US Federal Comms Commission, 2004
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 59
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30 May 2008 © Microsoft Corporation 2008 | CMG | Global Marketing Group Slide 62
Source: Sandvine
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30 May 2008 Slide 65© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 Slide 66© Microsoft Corporation 2008 | CMG | Global Marketing Group
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30 May 2008 Slide 69© Microsoft Corporation 2008 | CMG | Global Marketing Group
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Sellers
Buyers
Sellers
Buyers
30 May 2008 Slide 70© Microsoft Corporation 2008 | CMG | Global Marketing Group
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