Download - Digital Change
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Digital ChangeTechnology that is changing our behaviour
30 June 2015 | #DigitisePS | @ormlondon
Peter Gough / Creative Partner & Founder, ORM
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Digital Change
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Gen
Y 1980-1995
Gen
Z 1996-present
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
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Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
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Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Tech: PC Email/SMS
35% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
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Gen
Y 1980-1995
Gen
Z 1996-present
Tech: TV Telephone
33% workforce
Tech : PC Email/SMS
35% workforce
Tech: Smartphone SMS/Social
29% workforce
Gen
X 1965-1979
Gen
BB 1945-1964
Spanning Generations
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Gen
Y 1980-1995
Gen
Z 1996-present
Spanning Generations
Tech: TV Telephone
33% workforce
Tech : PC Email/SMS
35% workforce
Tech: Smartphone SMS/Social
29% workforce
Everything Social/Handheld
Coming soon
Gen
X 1965-1979
Gen
BB 1945-1964
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1970’sCray 1 Supercomputer: 160m FLOPS
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1980’sCray 2 Supercomputer: 1.8bn FLOPS
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1990’sApple iMac G3: 450m FLOPS
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2000’sApple iPhone: 400m FLOPS
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2015Samsung Galaxy 6: 30bn FLOPS
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1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
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1975: Cray 1
1985: Cray 2
1999: Apple iMac G3
2007: iPhone 3
2015: iPhone 6
2015: Samsung G6
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2015: Samsung G6
2015:Tianhe-2
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2015: Samsung G6
2015:Tianhe-2
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2015:Tianhe-2
2020: Expected
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2015:Tianhe-2
2020: Expected
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Supercomputers
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“Let's jet out, we'll cruise at hyperspeed"
We are adopting faster
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“Let's jet out, we'll cruise at hyperspeed"
We’re adopting faster and faster
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“Let's jet out, we'll cruise at hyperspeed"
We’re adopting faster and faster
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Sensors
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Smartwatch
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45
90
135
180
05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00
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VR
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Glass
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Fashion
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Otherables
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What else?
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What else?
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“…I’ll be watching you”Meaningful Data + Machine Learning
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“I get so emotional baby”Affective Computing = Emotions
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1. Embrace change
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1. Embrace change2. Be mobile first
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1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn
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1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn4. Great data = Meaningful CX
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1. Embrace change2. Be mobile first
3. Go Fast: Build, measure, learn4. Great data = Meaningful CX
5. Get emotional :)