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Dr. Rob ReynoldsDirector, MBS Direct Digital
DIGITAL DEVICES MEAN DIGITAL CONTENT STRATEGIES
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• Rob Reynolds, Ph.D.• 25 years of classroom
teaching experience• Publishing executive• Co-founder of
educational technology startup
• Author of The Future of Learning Content
• The Learning Lot.org• @xplanarob• http://
www.slideshare.net/no1nozeus/
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• Proso Lots of books on a
single, lightweight device
o Use in varied reading environments
• Conso It’s ugly!o It’s too expensive!o No one wants to
give up touching the actual book
2007: A SHIFT IN CONSUMER EXPECTATIONS
The Kindle 1
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• E-books represent between 1.5%-2% of the trade publishing market
• E-books garner between $320m-$400m in sales
• E-reader devices are a top selling gift item in the holiday season
• Publishers realize that this could be a problem
2009: A SHIFT IN PUBLISHING
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• 124 million tablets will ship globally in 2012
• 375 million tablets will ship globally by 2016 (760 million in use overall)
• There will be 92 million tablet owners in the US by 2014
• 19% of US adults now own tablet devices
2010: A SHIFT IN CONSUMER LIFESTYLES
The Original iPad
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2012: A SHIFT IN LEARNING CONTENT
E-textbooks Digital Learning Content
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THE TEXTBOOK IS DEAD! LONG LIVE THE TEXTBOOK!
THEN(Textbooks)
Inflexible Content Model + High Prices + Linear + Static Information
Model + Impersonal
Now(Learn Lists)
Flexible Content / New Pricing Models /Adaptive / Dynamic Information Model / Personal
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TRENDS DRIVING CHANGES IN LEARNING CONTENT• New Pricing Models• New Media Consumption Models• New Content Production Models• New Course Delivery Models• New Student Information Models
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NEW PRICING MODELS
New Media
Traditional Textbooks
You can subscribe to 45,000 movies and TV shows (Hulu Plus) and 15 million songs (Spotify) for $17.98 per
month -- and it's all original content
Yet a single biology textbook from CourseSmart costs you $20.25 per month --and little or none of the content
is actually unique
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NEW MEDIA CONSUMPTION MODELS
We want an iTunes/Spotify model that allows them to create learn lists, combining resources from different content providers and a pay-as-you-go commerce proposition
We want a Pandora model that makes it incredibly easy to find related content based on universal learning objectives
We want a Hulu model that offers both free and premium content with subscription options
We want a new model of consumption, like the one offered by Flipboard
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NEW CONTENT PRODUCTION MODELS
•OER•Open Textbooks•Low-Cost Textbooks•Course Packs•Self-Publishing
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WHAT INSTITUTIONS NEED
• A comprehensive digital content strategy
• A coordinated plan for digital content distribution
• A clear vision for the digital curriculum
• A solution for content analytics
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Re-thinking our institutional missions and learning goals
Crafting new, long-term content strategies
Defining best practices in digital pedagogy
Delivering strong professional development
Establishing clear information literacy outcomes
Going Digital is More Than a Device or an E-textbook
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• “We are introducing a new 1:1 tablet program”• “We are instituting a BYOD program”• “We have to find a way to lower costs for our
students”• “We need a content solution that can integrate
more effectively with out other learning technologies”
• “With digital, we can begin creating our own content more effectively”
We All Need to Ask:“What Is My Goal in Going
Digital?”
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1. What is your core (and long-term) strategy regarding content format?a) Are you
transitioning to an all-digital curriculum?
b) Are you planning on a hybrid (print + digital) future?
General Checklist
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2. How do you want your students to purchase/access their digital books?a) Student purchase model?b) School-purchase model?
3. Where will your users access their digital content?a) Via a school LMS or other learning portalb) Via a virtual bookshelfc) From the classroomd) From home
General Checklist (cont.)
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1. Why kinds of digital content are included in your strategy?
2. What is your timeline for going digital and what is driving that timeline?
Digital Content Checklist
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1. What are your plans for dedicated digital devices?a) Laptopsb) Tabletsc) Smartphones
2.What is your implementation strategy?a) Institution will purchase designated deviceb) Student will purchase designated devicec) BYOD program
Digital Device Checklist
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3. Will students access digital content on more than one device?
4. Will students use the device(s) in a single or in multiple locations?a) Schoolb) Home
5. Will students be sharing devices?
Digital Device Checklist (cont.)
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3. Will students access digital content on more than one device?
4. Will students use the device(s) in a single or in multiple locations?a) Schoolb) Home
5. Will students be sharing devices?
Digital Device Checklist (cont.)
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1. How are you incorporating digital content into your pedagogy?a) It’s just a convenient alternative to printb) We are creating an integrated content
strategy with digital textbooks, digital reference materials, and other digital applications
c) We are factoring in the use of digital devices in our activities
d) We are integrating digital textbooks and digital resources into a learning portal
Pedagogy Checklist
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2. Are you viewing your students as consumers or producers when it comes to digital learning content?a) Consumers – It’s a
passive experienceb) Producers – We want
them interacting with the text and
3. What is your plan for professional development?
Pedagogy Checklist (cont.)
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MBS DIRECT DIGITAL PLATFORM GUIDELINES
• A simple and intuitive design• The broadest distribution
capabilities possible• A solution for flexible learning
enhancement• A product branded for our partners
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DISTRIBUTION ACROSS MANY CHANNELS
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USER ENGAGEMENT REPORTING
• Booko Percentage accessed by
chapter or concepto Total timeo Number of times accessedo Average time per session
• Resources Accessedo Total accessed by chapter
or concepto Number of times accessedo Which resources?
• User Generated Contento Number of highlightso Number of noteso Number of bookmarkso Usage of audioo Number of exported
annotations• Bookshelf
o Number of bookso Total timeo Average time
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DIGITAL CONTENT SERVICES
• Catalog of low-cost digital alternatives• Support for self-publishing initiatives• Library of OER content to assist with
enhancing e-textbooks• Content evaluation and acquisition
services• Curriculum and pedagogy workshops
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