Transcript
Page 1: Digital extreme makeover

ExtremeMakeoverWhat most companies should do to improve online

Before this bomb

goes off and

everyone dies

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Martin DeinoffSenior VicePresident

Fredrik MarcusCreative Director

CreunaNot just another

agency :-)

And we are...

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ExtremeMakeover

Is the quality of most digital solutions as good as they should be 2011

Question:

?Don’t worry

We fix it

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Development

Time

1950 1960 1970 1980 1990 2000 2010

Rolling Stones

Digital Technology

PhysicalProducts

InterruptionMarketing

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Development

Time

1995 1999 2004 2011

A few companies get’s it right

Most companies don’t

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Answer: Nope... 95% is not as good as they should be

And were not talking

about these companies

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This is a...

...BIG waste!

A BIG waste

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OR WE COULD PLAY SOME GOLF?

YES GOLF!

YES!

YEAH!

YES!

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Top notchRagged clothes Bad breath

Health issuesBad complexion

Makeover time – meet Harry

Before After

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GraphicsLayout

Conversion

Context

Clarity Control

Accessibility

Usability

Touch

Nomenclature

Navigation Interaction

Functionality

Typography

404 pages :-)

Validation

Some things to think of

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GraphicsLayoutConversion

ContextClarityControlAccessibilityUsability

TouchNomenclatureNavigationInteraction

FunctionalityTypography

404 pages :-)Validation

You WILL get what

you deserve

Mediocre

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Keep the focus

Do only great stuff.There is a zillion others

doing what you do so you have to do it better

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Content is king, context is president

It’s not only what you say - it’s how and when you say it.

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Mobile is very hot

isn’t it?

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The devil is in the details

“The details are not the details. They make the design.”- Charles Eames

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Top notch

Back to Harry

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Top notch

Back to Harry

Still an ass

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Time

Users

ToolsMedia

Information

Opinions

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Do marketing the way people want you to market to them.

If you continue

the old way :-)

•Don’t lie

•Show prices

•Be relevant

•Get permission

•Don’t interrupt

•Include users

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It is better to be good than to say that you are good.

Be Transparent

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Be efficient

Be careful with users time.

If you always help users, even when you don’t understand how you will benefit from it, you will.

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Engage in dialogue

Social is not a type of media – it’s a mindset.

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Top notch

Again, HarryGreat personality

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Top notch

Again, HarryGreat personality

Still so wrong

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Everything that can be digitalwill Be!

Including your offering

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If the things you do are not part of the net, don’t expect your communication to be.

Connectivity

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Physical products will lose power over timeVirtual products will gain power over time

Platform over product

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ios/iphone

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Sometimes being physical can be great…

The software will increasingly drive hardware, not the other way around.

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Sometimes being physical can be great…

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Perfect

Finally Harry

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Keep focus Context over contentDevil is in the details

TransparencyEfficiencyDialogue

ConnectivityPlatform over productVirtual drives physical

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Thank you!

@fm@martindeinoffFollow us, we are nice people 8-)

Question?Applause?Protests?


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