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Digital FitnessB. Bonin BoughGlobal Head of Digital, PepsiCo@boughb
August 2011
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*Number of people per mobile phone subscription (Source: Nokia Conversations blog, data from www.itu.int)
Global Mobile Penetration
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Rol
e of
Dig
ital
Society
?
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“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”
- Charles Darwin
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Digital Adaptation
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2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
1200%
1000%
800%
600%
400%
200%
0%
-200%
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$4 BILLION
$2 BILLION
$6 BILLION
BLOCKBUSTER REVENUE NETFLIX REVENUE
$0
$2.2 BILLION
BANKRUPT
200620052004 200920082007 2010
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?
Rol
e of
Dig
ital
Organizations
Society
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The recipe for success
Understand the way technology works and use it to your advantage
Gain an appreciation for big data
Foster a mindset aroundexperimentation
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Understanding the technology
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Understanding the technology
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Leveraging technology to drive engagement
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But what about Facebook?
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Embracing experimentation
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How can this drive customer engagement?
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Understanding and utilizing big dataHow can we combat data overload?
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Influencer Relationship ManagementIt’s about symbiosis
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Discussion