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17:00 - 18:00 Workshop - Opportunities for Cambodia - What is Digital Marketing? - How to use Digital Marketing to drive sales
18:00 - 18:30 Question and Answer
18:30 - 19:00 Networking
AGENDA
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WE ARE
Cambodia’s first specialised digital marketing agency
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WHAT WE HAVE DONE
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WHY CAMBODIA?
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RAPIDLY GROWING NUMBER OF INTERNET USERS
2010 2011 2012 2013
0.3M
1.7M
2.7M
3.8M
(Ministry of Posts and Telecom, 2014)
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EVERYONE IS ON MOBILE
126% Mobile Penetration
19 million Mobile Subscriptions
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SO MANY CAMBODIANS ARE ON FACEBOOK
1.7 Million Cambodians on FB
Over 1000 people in Cambodia join
Facebook everyday
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LITTLE FASHION
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553,818 Facebook fans
LITTLE FASHION
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CHATIME
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HOW DID YOU HEAR ABOUT US?
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Email?
HOW DID YOU HEAR ABOUT US?
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Email? Website?
HOW DID YOU HEAR ABOUT US?
WWW.
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Email? Social media?
HOW DID YOU HEAR ABOUT US?
WWW.Website?
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WE GOT YOU HERE, HERE’S HOW YOU CAN GET YOUR CUSTOMERS
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WHAT IS DIGITAL MARKETING?
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Essentially, marketing on digital platforms
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Real value comes when you know how to USE THE RIGHT
TOOLS TOGETHER
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HOW TO DRIVE SALES WITH DIGITAL MARKETING?
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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STEP 1: MAKE MARKETING MESSAGE ATTRACTIVE TO TARGET MARKET
• Understand target market
• Make your message attractive to target market
• Place message on where your target market is on
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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STEP 2: PUT MARKETING MESSAGE IN FRONT OF MORE PEOPLE
These are the ways you can do it with digital marketing:
• Facebook - Good content and Facebook ads !
• Google - Good content on website and Google AdWords !
• Email - Email list and regular emails
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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STEP 3: CONVINCE THE PEOPLE WHO SEE YOUR MARKETING MESSAGE
• Inspire trust over time
• Give them more reasons to say yes
• Call to action
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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STEP 4: MAKE THE SALE
• Upsell - !
• Follow up -
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MARKETING MESSAGE
LET MORE PEOPLE SEE CONVINCE SALES
FOUR SIMPLE STEPS
AUTOMATION MEASUREMENTOPTIMIZATION
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