Download - Digital Marketing in 2013 - September 2012
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Digital Marketing in 2013
George Mason University
MSOM 303
September 2012
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Today's Goals
Where We Were
Where We Are
What's Next in the Mainstream
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But First
Who Are You?
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• SOM Grad
• Coach & Judge - SOM498 - 10+ years
• Silver Beacon Marketing co-founder
• Google AdWords certified
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Where We Were
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1995 Births
Dow Jones Closes Above 4,000
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2005 Births
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The Marketing Blend
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Science Gets Data
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Social Now Counts For Search
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Device Convergence Complications
http://www.chipestimate.com/techtalk/images/fig1_070814.jpg
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Big Data Today
• Forget Gigabytes and Terrabytes
• Netflix Storage = 1 petabyte storage
• Imgur transfers = 1 petabyte per week
• Google = 24 petabytes daily
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Big Data Next
Exabytes
10 exabytes = all US phone calls annually
But we can capture it all
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Big Data Benefits
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Marketing Implications
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Marketing Implications
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Advertising Masked In
Entertainment and Information
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Thanks.
Have A Great Semester!