Download - Digital Marketing in 2013 - September 2012
Digital Marketing in 2013
George Mason University
MSOM 303
September 2012
Today's Goals
Where We Were
Where We Are
What's Next in the Mainstream
But First
Who Are You?
• SOM Grad
• Coach & Judge - SOM498 - 10+ years
• Silver Beacon Marketing co-founder
• Google AdWords certified
Where We Were
1995 Births
Dow Jones Closes Above 4,000
2005 Births
The Marketing Blend
Science Gets Data
Social Now Counts For Search
Device Convergence Complications
http://www.chipestimate.com/techtalk/images/fig1_070814.jpg
Big Data Today
• Forget Gigabytes and Terrabytes
• Netflix Storage = 1 petabyte storage
• Imgur transfers = 1 petabyte per week
• Google = 24 petabytes daily
Big Data Next
Exabytes
10 exabytes = all US phone calls annually
But we can capture it all
Big Data Benefits
Marketing Implications
Marketing Implications
Advertising Masked In
Entertainment and Information
Thanks.
Have A Great Semester!