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Contents
1 Email Marketing Statistics
2 SEO/SEM Statistics
3 What to Expect in 2015?
4 How to Achieve Marketing Goals?
“73 percent marketers agree that email marketing is core to their business”
State of Marketing Survey 2015,- Salesforce.com
As Per State of Marketing 2015:
• 20% marketers believe their revenue source is directly linked to
email operations.
• 60% believe that email is a critical enabler of their product/service.
• 20% marketers say: “email indirectly impacts our business
performance”
• 72% of US online adults send or receive personal emails via
smartphone at least weekly.
• Nine countries likely surpassed 50% mobile penetration in 2014.
• Marketing automation, CRM, Mobile and Analytics will gain more
budget and share as compared to 2014.
Did You Know That:
• There were more than 4.1 billion email accounts in 2014 & a fair projection
estimates 5.2 billion accounts by the end of 2018.
• According to McKinsey & Company; Email is almost 40 times better at
acquiring new customers than Facebook or Twitter.
• 42% B2C marketers say; email is one of their most effective lead generation
channels.
• 88% B2B marketers cite email as their most effective lead generation tactic.
• Companies sending under 100,000 emails/month see a 139% return.
• Companies sending more than 100,000 emails/month see 94% return.
Responsive design can lead to a 130% increase in email clicks.
Mobile Factor
Also Read: Is Email Marketing Dead?
In 2015, Successful Marketers will focus on email design, mobile friendliness, and dedicated content plan for their drips.
Continued…
• In 2014, companies spent over $118 billion on content marketing
related exercises.
• 72% of marketers think branded content is more effective than a
magazine advertising.
• 46% of the people say that a website’s design is the number one
criterion for determining credibility of a company.
• Social Fresh predicts that internet advertising will make up 25% of
the entire ad market in 2015.
• SEO leads have a 14.6% close rate, while outbound leads (such as
direct mail or print advertising) have a 1.7% close rate.
Key SEO/SEM Stats:
Continued…Key SEO/SEM Stats:
• Marketers are expected to spend over $31.1 billion on mobile advertising
by 2017.
• Digital marketers tend to devote about 30 percent of their marketing
budgets to paid media and 50 percent to content.
• 57% of the marketers will increase their digital marketing budget by at
least 27% in 2015.
• B2B companies that blog, generate 67% more leads than those who don’t
have a blog.
“57% of the marketers will increasetheir digital marketing budget by atleast 27% in 2015”- State of Marketing Survey, 2015
Some Projections:
• SEO and search marketing will gain maximum budget.
• Email marketers will put more focus on responsive design and mobile-
friendliness.
• Marketing automation is expected to cross 45% penetration in B2B market
with some industries having over 80% already.
• Lead nurturing is and will be the hottest feature in demand.
• Content marketers will shift focus from content creation to content
utilization and diversification.
• We’ll see a decline in guest posting exercise.
• Local search, content and link earning (not building) will determine SEO
results.
Some Projections:
• Start with a good plan; one minute of planning saves 10 in execution.
• Align your sales and marketing functions; companies with this alignments
achieve 38% more revenue than those who don’t.
• Automate your marketing and sales; it’s more like a 24/7 workforce that
is working even when you’re not at your desk.
• Create a comprehensive content plan: onsite and offsite. Focus on content
utilization and diversification.
• Top channels for marketing spending in 2015 would be; social media,
mobile, location-based mobile tracking, content, and SEO.
• Try to create tight integration amongst your all marketing channels:
email, social, mobile, search and content. It’ll improve efficiency and
result in effective utilization of resources.
•
Rules of Success!
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