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Digital Marketing Strategy:
Learn It From The Top Brands!
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Why Building a Brand Is
More than a Logo?
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Digital marketing is an interactive marketing of products or services
to reach and convert goals into clients.
The goal is to promote brands and increase sales through different
digital marketing platforms.
Some of the famous brands like Microsoft, Amazon, MTV, Disney,
Gap, Starbucks have been playing digital really well!
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... Let’s Check some of them
Big Brands Know The Right Marketing Techniques
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Digital Marketing
Give Mobile the Priority
Measure Measure & Measure Retain your Customers
Keep it SimpleCash on Their Actions
The Power of CTAThe Video Era
Personalization is the Key Content is the King
It’s about Experience
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Give Mobile The Priority
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Mobile digital media time in the US is now significantly higher at
51% compared to desktop (42%).*
Don’t worry about the desktop users because in present days more
than 70% people use Mobile devices.
Invest in mobile-friendly responsive web sites and Mobile Apps and
connect with mobile ads.
Target location-based marketing with mobile digital analytic for
your campaign.
*Source: smartinsights.com
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It’s about Experience
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Digital technology allows businesses to get interact with their target
users.
Don't send random business messages to users but set goal to
achieve customer engagement though social media and blogs.
Be active on your social media platform, blogs and customer
communities and don't miss even a single conversation.
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Personalization is the Key
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For Customer Relationship Management, transparency is the primary
key. Customers always have lots of queries and expectations and you
can not keep them satisfied with a single engagement plan.
Collect your customer data as this will help you to give them a
personalized experience. Ask for some general information like their
social behaviour, age groups, backgrounds, expense and more.
This will help you to strategize your digital marketing plan in a better
way keeping your customer preference in mind.
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Packaging Matters
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Tweets with images receive 18% more clicks, 89% more favourites
and 150% more re-tweets.*
Use Images for promotions it's engage more audience compare to
content.
Display marketing is a better way to improve your audience.
There are so many ways in which you can leverage the power of
visual content like Social Media Images, Infographics, Slideshare and
many more.
*Source: hubspot.com
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The Video Era
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Videos increase the people’s understanding of your product or
service by 74%.*
Now a days, If you don't include video in your digital marketing
plan, then there are less chances that your plan will ever be a success.
Videos don’t only convey the business messages clearly to the
target audience but it also boosts the brand value.
Video marketing has the power to make your brand viral short time
of period.
Red Bull is the top 10 brand on YouTube based on Open Slate’s Slate
Score.^
Quality video content creation should become a part of your digital
marketing strategy.Source: *business2community.com
^simplestoryvideos.com
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The Power of CTA
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For any brand, the key for success is usually lies in creating
impressive digital ads and call to actions.
However, most of the marketers fail to direct their audience with a
proper action.
An effective Call to action is the key to convert a lead and generate
their interest in your offerings and solutions.
Include CTA like ‘Call’, ‘Buy’, ‘Click’, ‘Subscribe’ in your ads and other
digital messages for a desirable action.
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Cash on Their Actions
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You may loose even an interested prospect if your digital strategy is
not right.
To generate and manage business interested properly, create an
effective landing page, track your leads using CRM tools like
Salesforce, SugarCRM. Automate effective and personalized
communication for all your leads and prospects using some good
Marketing Automation tools.
The good ad impression should be retained in all modes of
communication with your customers.
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Keep it Simple
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Integrate a simple way for sign-up and sign-in processes for users
while user registartion.
Make this final engagement absolutely easy and user-friendly.
Many businesses end up messing up with digital technology and
annoying their users by not managing them properly.
Difficult-to-understand content, complicated sign-in process and
multiple sign up processes may put off your customers mood and take
a toll of your advertising ideas and efforts.
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Measure Measure & Measure
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Regular tracking is very important for any marketing strategy and
campaign.
Measure the efficacy of different digital marketing channels,
conversion rates, online behaviours, offline sales, interaction levels and
more in real time.
Digital marketing is a continuous process and it should be executed
using right mix of marketing tools and analytic metrics.
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Retain your Customers
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Always keep in touch with your audience and client for better
connections.
Employ effective digital channels which suits your business better to
build long-term relations.
Send your customers emails, newsletters and be connected with
them via SMS.
This will definitely increase the brand loyalty and also helps
customers to remember the brand name even long after business is
done. It also gives you a competitive advantage.
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Read How: http://bit.ly/1NJ2DBd
Real Estate Companies Getting The
Digital MarketingRight.
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