Download - Digital media for blogger erajaya
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DIGITAL MARKETING
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Overview• Digital Trend
• Peranan Blogger di Era Digital
• Digital media spending and opportunity for Blogger
• Kapan waktu yang tepat untuk menjadi blogger profesional ?
• Kunci sukses menjadi blogger profesional
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erafonestores
erafonestore
erafonestores
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www.erafone.com
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Digital Trend
255,461,124 Total Population
83,600,000 Internet Users
69,000,000 Facebook Users
281,963,665 Active Mobile Subscription
(6th world rank)!
(4th world rank)!
(3rd world rank)!
Source:(Indonesia(Central(Sta2s2c(Bureau;(eMarketer;(WeAreSocial((
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ID Internet User
0! 0.0375! 0.075! 0.1125! 0.15!
0! 0.0375! 0.075! 0.1125! 0.15!
60#65%
55#59%
50#54%
45#49%
40#44%
35#39%
30#34%25#29%
20#24%
15#19%
12#15%
2.5% 3.1%
6.0% 9.1%
10.1% 10.9%
11.8% 14.2%
11.6% 10.9% 9.9%
Source:(APJII,(Profil(Internet(Indonesia,(December(2012(
DIGITAL'IMMIGRANT'This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies.!
DIGITAL'NATIVE'This younger generation born and living in the internet era. They tend to make trends in cyberspace.!
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Digital Media Trend
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Digital Media Trend
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Blog2000-2004 Trend Blog mulai muncul, trend social network seperti friendster, multiply mulai berkembang !2005 mulai diperkenalkan potensi blog ke agency konvensional, Display banner berkembang, adsense masuk ke indonesia, affiliate amazon menjadi primadona !2006 keterlibatan blogger dalam membuat advertorial untuk agency/brand, electronic gadget, telco,
komputer, laptop, tablet, FMCG !2007 pesta blogger pertama !2008 pesta blogger ke2, facebook mulai tenar menggantikan friendster !2009 pesta blogger ke3, trend micro-blogging twitter !2010 divisi digital/soc med mulai menjadi perhatian brand !2011 kopdar blogger nusantara pertama di sidoarjo !2012 kopdar blogger nusantara ke2 di makassar, instagram dan pinterest mulai popular !2013 kopdar blogger nusantara ke3 di jogjakarta , chat messenger WhatsApp mulai berkembang !2014 path mulai popular !2015 video channel youtube, vine, instagram video
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Peran BloggerSebagai publisher • Display Banner (CPM, CPC, CPA, Affiliate)
!Content Creator dalam bentuk tulisan, gambar , audio dan video !Digital Influencer!Memanfaatkan media Twitter, facebook, Instagram, Youtube Channel, path, ell. !Content producer/creator untuk website milik brand
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You Tubers
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Affiliate
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Top 10 Richest Bloggers• Ewdison Then: $50K per month - SlashGear.com • Richard MacManus: $60K per month -
readwriteweb.com • Matt Marshall: $40K to $100K per month -
VentureBeat.com • Gina Trapani: $120K per month - lifehacker.com • Collis Taeed: $150K per month - TutsPlus.com • Vitaly Friedman: $150K to $190K per month -
SmashingMagazine.com • Timothy Sykes: $190K per month - TimothySykes.com • Perez Hilton: $400K per month - Perezhilton.com • Pete CashMore: $500K per month - mashable.com • Michael Arrington: $700K per month -
TechCrunch.com
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Waktu yang tepat adalah ketika memiliki pengalaman, keahlian/skill, hasrat/passion, wawasan, inspirasi yang dapat dibagikan kepada orang lain. Punya kemampuan membuat konten dalam bentuk tulisan/text, gambar, audio dan video
Kapan waktu yang tepat ??
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Prospek
Total Digital Ad Spending in Asia-Pac was US$26.47 Billion in 2012, forecast to reach US$53.21 Billion in 2017 Indonesia Digital Ad market forecast to explode from US$140 million in 2012 to US$ 1.9 Billion in 2017. Total Asia-Pac forecast to grow from US$26 Billion in 2012 to US$53 Billion in 2017 (eMarketer)
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Kunci Sukses• Kemampuan menulis/bercerita (story telling) secara natural. • Memproduksi konten yang berkualitas (tulisan, gambar, dan
video). • Mengetahui trend yang sedang terjadi, mampu berkreasi
memproduksi konten mengikuti trend. • Memahami komunikasi interaktif di era digital. • Memahami teknologi dan measurement tools bekerja. Seperti
memahami istilah pageviews, unique visitor, impression, conversion rate, search engine optimization, search engine algorithm.
• Relasi yang baik dengan agency atau client.
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Thank You
erafonestores
erafonestore
erafonestores
www.erafone.com