Download - Digital Migration SA
![Page 1: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/1.jpg)
Digital Migration in South Africa
October 2008
Save Our SABC
Libby Lloyd
![Page 2: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/2.jpg)
What does it mean to you?
• How should civil society be interacting with DTT migration?
![Page 3: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/3.jpg)
Why Digital Migration
• International Telecommunications Union has resolved that analogue television frequencies will not be protected anymore after 2015
• This is to free up frequencies for new services • Both more channels for SA and other broadband
services (about 8 digital channels for each one analogue frequency?)
The Digital Dividend
![Page 4: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/4.jpg)
How it works
Digital Terrestrial Television System
Production
STB
TV
![Page 5: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/5.jpg)
DTT changes the nature of television
Technology features Multi-channelBetter quality pictures and soundPotential for Interactivity (with or without return path)Can have multiple language tracks
PROS• More channels potentially allows more audience choice•Bouquets for specific interests – greater viewer differentiation•Quality can be controlled per channel or per event to optimise resources•More capacity to deal with specific needs
CONS • No signal in marginal areas • Multichannel makes it harder to attract viewers to a given channel•Need regulation to ensure diversity• Decoders complex – need for aerials?• Expensive for viewers and broadcasters
![Page 6: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/6.jpg)
DTT Impacts on Broadcasters’ on Different Levels
Content Production, Packaging and Programming
Signal Distribution and Transmission
Signal Reception and Devices
Broadcasters need to digitize archives, studios, and production networks
Broadcasters will need to develop and test new DTT channels
Transmitter Network rollout
Costs of signal distribution will rise
Design of Electronic program guide (EPG) needs to be undertaken – may require co-operation of different broadcasters
STB specs to be developed which will determine what kind of services can be offered
Revenues and business models will be impacted: license fee collection, interactive service revenues
DTT migration therefore requires the co-operation of multiple stakeholders
![Page 7: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/7.jpg)
History in SA
2005: 2005: • Minister sets up Digital Migration Working
Group (DMWG)• Includes all industry players
20062006DWMG submits recommendations to
Minister
![Page 8: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/8.jpg)
DWMG key recommendation
“That government should establish a joint body with industry to develop an action plan for the switch-off of analogue television broadcasting, to monitor the switchover process
and promote consumer awareness”.
![Page 9: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/9.jpg)
Background cont…
20072007• Cabinet announces in Feb digital signal will
be switched on 1 Nov 2008 – switched off 1 Nov 2011
Three year “dual illumination period”
![Page 10: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/10.jpg)
An Aside…
Dual illuminationWhen analogue and digital signal running togetherPurpose: Purpose:
to test signal, to persuade consumers of benefits and to get ready for switch-offto ensure ongoing universal access
Very expensive for existing broadcasters
![Page 11: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/11.jpg)
Back to history
2007 cont…2007 cont…
• March:
Government issues a draft policy and Government issues a draft policy and strategy docstrategy doc
Asks for comment within two weeks as Asks for comment within two weeks as urgent urgent
![Page 12: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/12.jpg)
Promises, promises, promises
Government repeatedly states policy will be out “shortly”, “next week”, “next month”
![Page 13: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/13.jpg)
No policy but…
• May 2007 Budget speech Minister announces Digital Dzonga
• But…only in next budget speech details other players who will sit on Council
Includes broadcasters, signal distributors, unions, consumer bodies….
Responsible for “consumer awareness and education, liaison with the regulator and monitoring
of implementation “
![Page 14: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/14.jpg)
Finally
• Finally – almost 18 months later
Digital Migration policy is launched
![Page 15: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/15.jpg)
But
• Not detailed enough
• Only released specs for STBs at same time
…and only 3 months till switch-on
![Page 16: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/16.jpg)
policy
• Repeats switch on 1 Nov 2008 • Switch off 1 Nov 2011• Phased increase in transmission coverage• On 1 Nov major urban centres (50% of
population)• By 2010 80% coverage• Promised by switch off everyone will be
able to receive
![Page 17: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/17.jpg)
Distraction…. Signal distribution
• All transmitters need to be converted
• Sentech (signal distributor) says needs R950m for conversion
R917m for dual illumination
BUT only awarded R600m
![Page 18: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/18.jpg)
Policy: which broadcasters
• All existing terrestrial tv channels will be accommodated during dual illumination period– SABC– E-tv– M-Net
No new players licensed during dual illumination
![Page 19: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/19.jpg)
ICASA draft regulations
• ICASA issued regulations for comment on 3 October
• Comment due in by 7 November
![Page 20: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/20.jpg)
Broadcasting during dual illumination
• Government Policy does not state how many channels each will get
• DWMG suggested:– SABC five (3 existing and two regional?)– E-tv two– M-Net three
Costs high for broadcasters – new content and double transmission
![Page 21: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/21.jpg)
ICASA draft regulations
• Reserve two “multiplexes” for existing broadcasters
• One multiplex for public and community television
• One for commercial
• Each multi plex can carry 8 channels.
![Page 22: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/22.jpg)
ICASA proposals on allocating channels
• “allocation must aim to increase the number of channels falling under the public wing of the SABC for the purpose of public service broadcasting including regional broadcasting
• “Digital incentive channels must be assigned proportionally to …commercial channels… including etv, m-net and the commercial wing of the…SABC”
![Page 23: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/23.jpg)
What this means
• Presumption that commercial and public split continues
• No query of if model works
• Issues of fair competition
![Page 24: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/24.jpg)
What it means cont…
Propose: 2 commercial channels for SABC
(SABC 3 and another)Five channels for public section (SABC
1, 2, 3, 4 and another)1 for community2 e-tv and 4 m-net
![Page 25: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/25.jpg)
How propose allocate?
• “Authorisation of channels for public broadcasting …will be subjected to a public value test and may be subjected to a public process”
• Define public value test as meaning that the channel … should seek to meet the programming objectives set out in relevant section of regulation and may be subjected to further public processes
![Page 26: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/26.jpg)
Proposed programme objectives
– Level of educational programming– Distribution of different languages – emphasising
marginalised (isiNdebele, siSwati, XiTsonga, TshiVenda)
– Promotion of cultural diversity– Programming aimed at persons with disability,
children youth and women– The social development of persons in the Republic
including programmes providing entertainment and information
– Multi Genre programming
![Page 27: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/27.jpg)
How define “public process”
• “May include any or all of following:– Publish a notice in gazette of application for
channel authorisation– Invite comments– Give a chance to SABC to respond to
comments– Conduct a public hearing
![Page 28: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/28.jpg)
Problems
• Nice idea• Limited public involvement prescribed• Missed chance to define how public broadcasting
is distinct from public commercial• Presumption that model will continue• Not clear how determined what is of public value• No requirement for SABC to conduct research
into public value
![Page 29: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/29.jpg)
content
• More channels
• More content
• Expensive
• What will local content quotas be?
• Is there capacity in independent production sector?
![Page 30: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/30.jpg)
Content development
DMWG
Need government support for content development
Government policy
Vague
Digital Content Generation Hubs will be developed
But When?Any financial
support?
![Page 31: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/31.jpg)
Consumer Issues
• STB’s : R700
• 5 million will not be able to afford this
• Government subsidy “Scheme for Ownership Support (SOS): – 70% of cost for those on government grants– Estimated 5million people
![Page 32: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/32.jpg)
Subsidy scheme
R2.45 bill•BUTNot clear where funds will come from:Suggested Universal Service and Access Fund
maybe
But … telecommunications operators unhappyUSAF – capacity to manage such a large roll out?
![Page 33: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/33.jpg)
Consumer Issues
• Need clear rules on subsidy system
• Need to know how will roll-out
• Need massive awareness campaign
• Need to have campaigns to show how to use STB
![Page 34: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/34.jpg)
STB’s
• Launch with no STB’s• No-one will be able to watch – except 500
people chosen to test• STBs will be manufactured in South Africa• STBs will only be available from mid 2009• most basic box will have inbuilt capability to
facilitate e-government applications to enable users to receive and send back messages, download information on government services and submit, for example, application forms
![Page 35: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/35.jpg)
What does it mean to broadcasting policy?
• Need to review entire broadcasting policy and legislation – currently only allows a private company to own one tv channel
• Need to review laws – SABC public and public commercial
• Need to review funding for public broadcasting
![Page 36: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/36.jpg)
Funding of public broadcasting issues
• SABC will need more money for more channels and for dual illumination
• Need to rethink funding model• Public and commercial division not worked – still
all commercial• SABC previously raised potential for using STB
to monitor payment of licence fees…• UK and France relooking at public broadcasting
funding in light of multi-channel environment
![Page 37: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/37.jpg)
Need to review all regulations
• Local content
• Must carry rules for public broadcasting
• Frequency spectrum
• How will licence new players?
![Page 38: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/38.jpg)
“…the introduction of new channels will fragment audiences …drive
down advertising rates. It is unlikely … that advertising spend … will
increase – it is more likely that the available spend will have to be
shared across more channels. As more channels mean higher costs for broadcasters, this will have an
adverse affect on incumbent broadcasters.”
Marcel Goldinge-tv CEO
![Page 39: Digital Migration SA](https://reader033.vdocuments.net/reader033/viewer/2022042821/55d521eabb61eb677d8b45ad/html5/thumbnails/39.jpg)
Issues for SOS?
• Monitor roll out of STB’s to ensure universal access
• Engage with subsidy scheme• Engage with roll out process…• Respond to ICASA position paper – public value• Question funding model for public broadcasting• Use to advance call for rethink of broadcasting
policy