Download - Digital Strategy For Brand Marketers
BCAMA League Of Extraordinary Digital Thinkers
Dean ElissatVP Client Engagement
Sigh.
Average Marketing Budget Spend On Digital
24%-27%
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Start With Discovery.Recommended activities include:
• Research audit.
• Internal stakeholder interviews.
• Competitive audit.
• Content inventory audit and process review.
• Key user scenario development.
• Feature matrix definition.Everything Is Digital Now.
Average Number Of Household Digital Connected Devices
6-15
10 BILLIONDIGITAL DEVICES WORLDWIDE
200 BILLIONCONNECTED DEVICES BY 2021
2.5 BILLIONUSERS OF THE INTERNET
$259 BILLION SPENT LAST YEARTHROUGH ECOMMERCE (U.S)
60 BILLION iPHONE APPS DOWNLOADED TO DATE
1.2 BILLION FACEBOOK USERS
TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY
ADULTS SPEND OVER 45 HRS/MTH ON THE INTERNET (NOT INCLUDING PORN)
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MARKETING COMMUNITY
THE DIGITAL WAVE
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Family Help.
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The Future Is Very Unpredictable.
Consumers (Users) Driving Change.
Shift Messaging Toward Experiences & Content Delivery
Be Useful.
Consider Digital As A
Cultural Tool.
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Emotive
Look. Then Leap.
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Internet Connect Thermostat.
Friendlier Smoke Detector.
Think Connected Platform.
Web.Mobile.Product.Live Event.Personal.Cultural.Global.
Plan For Humans.
Consumers Feel More Positive About A Brand When Interaction Is Personalized.
Be Personal.
Name.Location.Timing.Set Preferences.Past Preferences.Recommendations.
Do Less. Better.
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Aim For Essential.
Users First.Be Useful.Form Culture.Leap Ahead.Connected Platforms.Get Personal.Less Is More.Essential.
Thank YouI Feel A Bit Better Now.