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Dr. Dinh Le DatANTS Co-founder & CEO
[email protected] | +84 91 2323 911
DATA-DRIVEN MARKETING in SHARING ECONOMY
Định Hướng Dữ Liệu Trong Nền Kinh Tế Chia Sẻ
HCMC, 08/2015
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Confidential
Gartner - Data-driven marketing refers to acquiring, analyzing and applying information about customer and consumer wants, needs, context, behavior and motivations.
Lexicon - Data-driven marketing refers to the marketing insights and decisions that arise from the analysis of data about or from consumers.
ClickZ - Data-driven marketing requires marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more.
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Confidential
By trying to provide everything themselves, classical businesses miss out on the larger opportunity
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Confidential
Communication Web 2.0 Social Media & Shared Economy
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Confidential
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Confidential
• Achieve customer intimacy through data
• Design for simplicity and a streamlined experience
• Actively listen to customers and respond
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Confidential
• Driver & User Experiences• Real-time Traffic Data• Dispatcher Optimization• Scheduling • Prediction• …
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ANTS | FPT Corporation / FPT Technology Innovation
Mobile: +84 91 2323 911 / Office: +84 8 7301 9199 / Fax: +84 8 7301 9199
FPT Building – 9th Floor, FPT Technology Innovation,
153 Nguyen Dinh Chieu Str., Ward 6, Dist.3, HCMC, Vietnam [email protected] | http://ants.vn | http://fptventures.vn