Download - Discharge Report - AIESEC in Bucharest 13-14
LC Meeting, 31st of March 2014
Ibis Nord Bucharest
Executive Board Achieveof AIESEC in Bucharest 2013-2014
FINAL DISCHARGE REPORT
Why are we here?
What is this about?
Responsibility | Honor | Acknowledgement
Back in December 2012,
YOU gave me the permission to build a TEAM and to lead AIESEC.
WE stood together as the leaders of
GENERATION 2013-2014: Passion through Action.
So what happened this year?
We defined reality and
built on the shoulders of giants
We created our ambition for
AIESEC in Bucharest
“Passion”
We make sure that every member,
every EP and every partner of AIESEC in Bucharest
understands the
Clarity and Purpose of AIESEC.
- We align and upscale our marketing strategies to the core of
AIESEC
- We align and enhance our talent capacity towards exchange
and 2015 delivery
- We invest more and better in marketing, TMP, TLP and
exchange
“Action”
We ensure the growth and sustainability
of our GIP and GCDP experiences.
- We ensure a massive growth on GIP, towards 2015
- We innovate and speed up GCDP through Specialized Units,
sustainable iGCDP Projects and new stakeholders
- We ensure the implementation of NPS in all activities
We break through the 300 X milestone.
Clarity of the Why for all stakeholders
Marketing ShiftTalent Capacity
driving ExchangeInvestments in
marketing & TXP
NPS Full Implementation
Innovation & Speed Up of GCDP
Massive Growth on GIP
300 Exchanges
We built a plan and
ways to measure it.
We were lucky enough and honored
To have you by our side in executing it.
This is what we achieved…
Incoming GIP
NPS:
45
23 Growth390%
Main achievements:
- Retention and upscale of partners - 80%
partnership retention
- Successful implementation of the first iGIP
project – Teaching Romanian Youth
- Talent Capacity Building: better preparation
&0 allocation
- New Structure that ensures growth and
quality: 2xMatching Teams + 1xCommunity
Management
Outgoing GIP
NPS:
69
34 Growth21%
Main achievements:
- Building an Outgoing GIP culture
- Successful alignment of national campaigns
and initiatives (re-raising and alumni)
- New EP Management team to ensure
upscale and quality
- aprox. 650 Applicants
- 40 EPs Matched – pipeline for 14/15
- Achieved the target matching rate – 45%
NPS: 69
Outgoing GCDP
NPS:
67
60 Growth- 20%
Main achievements:
- 91 Raised
- NPS Response Rate – from 26% to 37%
- Growth on the Ma-Re rate: 100%
- GCDP authorized in various universities as a
practical experience: Artiflex, Romanian-
American University, Faculty of Letters,
Political Sciences, Journalism to follow
- New stakeholders though B2B
- New structure that encourages flexibility:
Sales GCDP
Incoming GCDP
NPS:
48
88 Growth64%
Main achievements:
- Relative Growth on every process: Ra 45%,
Ma 61%, Re 64%
- Organized the Kindergarten Raising:
International Kindergarten Project
- Raised the scale of iGCDP Projects: at least 7
internationals/project
- New matching procedures
- New projects or re-designed for new
stakeholders: Impact Weeks, Debate Your
Way, MOVE (SU University of Bucharest), Re-
Branders, Xmas around the World,
Use.Recycle.Breathe
- National Excellence for Grow
External Relations
Inkinds:10400
14210
EUR
IncomesTNs Ra:
45
Main achievements:
RAISING:
TNs: Planned 71 - Realised 45
Cash: Planned 20100 - Realised 14210
Inkind: Realised 10400
- Sales Culture: biggest areas as no. of
members and retention
- 100% retention of current partners
- Structure based on market segmentation –
TN Raising Growth
- AIESEC Academy – School of Leadership
- LGP Growth
Finance
4 Confere
nces
Ending
Balance:
-3494 EUR
Biggest investments so far
iGIP Legality
Main achievements:
- establish and understand the process of the iGIP visa
- starting the collaboration with a visa
specialized lawyer and being supported by
the entire AIESEC Romania network
- focus on investments in promo campaigns
and investments in members
- RTS with 5 other LCs
Marketing
Main achievements:
- more than 2500 applicants for exchange
programs and projects
- new structure, based on exchange
- new marketing campaigns on exchange
- aprox. 12 000 likes on facebook
- AIESEC Bucharest on LInkedIn, Pinterest,
Twitter, Instagram
- Fresh AIESEC Bucharest website & blog
- Full implementation of the new AIESEC
Brand
2500 Applica
nts
Marketing Shift
towards exchange
SocialMedia
Talent Management
# TMP Re 375 450
# TLP Re 59 90
# of TLP app 1.625 1.525
NPS TMP 70 63
NPS TLP 70 90
#GS 90% 90%
% induction
implementation 90% 90%
Main achievements:
- 2 recruiments:
Summer Recruitment – retention 66.67%
(iul-mar)
Autumn Recruitment – retention 92.13%
(nov-mar)
- Retention rate growth with 14.35%
- Middle management activities
- 100 MEC Implementation (training on each
area, growth on conferences delegates)
- Shift of talent allocation towards exchange,
GIP mainly
- Full NPS Implementation
Alumni Development
NationalAward
Alumni doing
exchange
200 alumni
involved
Main achievements:
1. Alumni Exchange (Re: 1 iGIP, 10 oGIP (+2 pe
drum) - Alumni & H4TF)
2. Alumni involvement (more than 200 alumni
invested time & knowledge)
3. Won the National Award as the most
performing LC with Alumni contributing to
organizational objectives.
Specialised Units
SU Poli
SU
UB
Main achievements:
1. SU UB:
- 3 exchanges absolute growth in OGX
- New faculties approached
- New, innovative marketing campaigns
- Fresh iGCDP Projects
2. SU Poli:
- B2B partnerships
- First GIPo Raised
Conferences
RTS Spring,
together with
AIESEC Brasov
RTS Autumn,
together with
AIESEC Brasov,
Suceava,
Constanta, Iasi,
Galati
Re-Imagine
2014,
Together with
AIESEC Vienna
WU
BPM 2013,
with new flows
and newies
preparation
Rewards & Acknowledgements
Outgoing
GCDP
Experience
Pack -
RockME
Incoming
GIP -
RockME
Grow Award
- RockME
Grow
Annual
Excellence -
RYLF
Outgoing
GIP - RYLF
Alumni
Developme
nt - RYLF
National & International Contribution
EB
Collaboratio
n with
AIESEC Cluj-
Napoca
Building a
new GN NSTs & SOLs
Global
Customer
Centric
Accreditatio
n in IC
AIESEC
Bucharest:
#1 LC
Globally in
iGIP Raising,
Q3+Q$
Top 15 LC
Globally on
oGIP
Realisation
3 MCVPs + 1
MCP to the
global
network (so
far)
We learned that leadership is about the ones that
contribute daily to our AIESEC Experience.
We learned that leadership is all about
values, people and gratitude.
to the ones that made everything possible,
Members, Team Leaders, SUs of AIESEC in Bucharest,THANK YOU!
to the ones that guide us and support our will,
Partners of AIESEC in Bucharest,THANK YOU!
to our constant mentors and friends,
MC Move 13/14 of AIESEC in Romania,THANK YOU!
to our greatest inspiration,
the alumni of AIESEC in Bucharest,THANK YOU!
to my team that showed me what leadership is,
EB ACHIEVE,
I will be forever grateful.
Thank you!
We leave you with 3 gifts:
Our MIND
The Annual Report 2013-2014 – available April 28th
A fully completed transition and an operational EB
Our HEART
Our values and our mindset
The Clarity of the Why for AIESEC Bu –available April 28th
Our WILL
Recognition Gala, during Kick-Off – April 26th
AIESEC 24 Gala – April 28th
“What you get by achieving your goals
is never as important as who you
become by achieving your goals.”Henry Thoreau
In the loving memory of
Alina Procopiescu
our friend, our role-model and inspiration.