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Page 1: Disney France social media presence

Monitoring and analysing your online reputa�on www.dynvibe.com Skype : dynvibe [email protected]

+400%EVOLUTION OF THE NUMBER OF CONVERSATIONS ABOUT DISNEY MOVIES FROM JANUARY TO NOVEMBER 2010.

PROGRESSION IN 2010

DYNVIBE PLATFORM AND ONLINE REPUTATION REPORTS

Results for the 7 latest movies from January to November 2010. Data extracted from the Dynvibe pla�orm.

BLOGS40%

FACEBOOK20.5%

TWITTER18.5%

FORUMSNEWS

VIDEOS 8%PHOTOS

13%

DYNVIBE DISNEY

dynvibeDISNEY FRANCES O C I A L M E D I A P R E S E N C E

MOST ACTIVE SUPPORTS

KEY PHASES

MO

NIT

ORI

NG

OF

THE

CON

VERS

ATIO

NS

IDENTIFICATION OF LEVERAGES TO ENGAGE

ANALYSIS OF THE RESULTS

DETECTION OF INFLUENCERS

TOOLS TO MEASURE AND ANALYZE

8x

EVOLUTION OF THE VOLUME OF CONVERSATIONS

LE D

ROLE

DE

NOEL

DE

SCRO

OGE

LA P

RINC

ESSE

ET

LA G

RENO

UILL

E

ALIC

E AU

PAY

S DE

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ERVE

ILLE

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PRIN

CE O

F PE

RSIA

TOY

STO

RY 3

RAIP

ONC

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HÉRI

TAGE

IMPACT OF DISNEY'S ACTIONS

EACH SNEAK PEEK REVEALED BY DISNEY GENERATES 8 TIMES MORE CONVERSATIONS.

DECEMBER JANUARY MARCH MAY JULY OCTOBER NOVEMBER

DEFINITION AND IMPLEMENTATION OF TARGETED ACTIONS

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