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Consumers Already Using 2nd Screen
87% of Viewers Using 2nd Screen While Watching TV
Shopping
Information Searching
Social Networking
Messaging/Texting
Internet Browsing
Viewers Simultaneously Using
Smartphones and/or Tablets
Source: Confused.com; 2013
3 Source: Neilsen, comScore, and NewMedia TrendWatch; 2012
20%
Households
reporting
tablet
ownership
50%
Consumers purchasing
smartphones over feature
phones
Trends Shattering the landscape
87%
Viewers already using a 2nd
device while watching TV
Technologies Accelerating the 2nd Screen Trend:
Smartphone Proliferation
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1.5 million iPhones
sold in 2007
Smartphone sales surpassed
1 billion by Q3 2012
Source: Apple and Strategy Analytics; 2012
More than a 6000%
increase in only 5 years!
Wired
Wireless
DSL
Cable
EDGE GPRS
4G/LTE
1 Gbps
Technologies Accelerating the 2nd Screen Trend:
Faster Home Internet Speeds
5
Dial-up
FTTH
2013
3G
Technologies Accelerating the 2nd Screen Trend:
“Smart” Televisions
6
• Connected to the Internet
• Focus on interactive media
• Deliver OTT content
• Offer access to software applications
New Accelerating Technology:
Automatic Content Recognition (ACR)
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• Connected devices can be
synchronized to content on the
primary screen
• Synchronized devices enable
enhanced viewing experiences
and new distribution channels
• Synchronized audiences
are more measurable
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Market Size Growing Rapidly
Source: 2nd Screen Socity; 2012
$490 million
in 2012
$5.9 billion
projected by 2017
More than a 1000%
increase projected
Synchronization Challenge
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1. Initial Setup
2. Select Provider
3. Scroll to Self-Select Program
4. Keep Scrolling . . .
5. Refine by Genre
6. Make Selection
7. View Content Page
Use Case:
Related Information
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• Launch 2nd Screen
• Auto sync with ACR
• Display information like
additional footage or
related topics
Sharing Happening on 2nd Screen:
Made Easier with ACR
• 17% of TV viewers share something about programs they watch (37% age 18-24)
• Recent survey respondents reported: – 71% had seen social
impressions about TV shows
– 27% had watched more live TV to avoid spoilers
– 17% had started watching a new show because of social media buzz
12 Source: mobovivo and Confused.com; 2012
ACR Enabling Technologies:
Watermarking
• A watermark can be perceptible in
normal viewing conditions, like the
faint images on this bill
• Or imperceptible, detectible only
under certain conditions or
functions
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ACR Enabling Technologies:
Watermarking
• Watermarking is the process of embedding an identifier
(a watermark) inside the media content
• Watermarks alter the media content, typically its visual
appearance or bit stream
• During consumer playback, a watermark can be
extracted or detected to verify the media content
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ACR Enabling Technologies:
Watermarking Lifecycle
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Embedding
Function
Signal
Watermark
Result Modification
(compressed,
cropped, noise
added …)
Watermark
Detection/Ext
raction
Embed
by content owners
Detect Distribute
ACR Enabling Technologies:
Fingerprinting
• A fingerprint is extracted from the media itself, without the
need to alter the original file in any way
• A digital fingerprint is a compact representation of the media
• Identification systems rely on real-time comparisons of
“unknown” fingerprints with “known” fingerprints
Fingerprint
Extraction
Fingerprint
Extraction
Searching
Module
Image/video
Fingerprint Matching
result(s)
Query
Fingerprint Database
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ACR Enabling Technologies:
Fingerprinting, Sample Extraction
30 160 220 190
45 170 190 183
130 150 120 175
60 84 70 140
1 10 16 14
2 11 15 13
7 9 6 12
3 5 4 8
Divide media into blocks, compute
average luminance of each block
Rank the average luminance
values
Fingerprint represented in a simple number sequence:
1 10 16 14 2 11 15 13 7 9 6 12 3 5 4 8 17
ACR Enabling Technologies:
Fingerprinting, Summary of Properties
• Robust
– Remains largely invariant under processing and manipulations;
watermarking can be more fragile
• Discriminating
– By definition, different media have unique fingerprints
• Compact
– Small size
• Low complexity
– Fingerprints can be generated quickly downstream from production
• Efficient search
– Extracted fingerprints can be quickly matched against large
databases 18
Challenges for Broadcasters
• Distracted viewers might reduce premium companies’ willing
to pay for traditional TV ads
• Broadcasters need to find the right 2nd screen interactivity that
is relevant and useful for viewers
• The technology between the TV and the mobile device needs
to work flawlessly and simply for user adoption
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Opportunities for Broadcasters
• New ways to increase engagement and retain audiences
• New technologies provide new and exciting user experiences
• New ways to measure and understand audience
• New revenue sources may result
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Vobile Quick Facts
• Founded in 2005; Headquartered in Santa Clara – Global offices: USA, China, Singapore, Japan – Total nearly 200 employees
• Solid revenue growth, consecutive quarters of profitability – Strong support from angel, venture capital, strategic investors
• Core technologies and business model – Automatic Content Recognition & Visual Search
– Six issued patents in USA, Japan, China
– SaaS + PaaS: Content Protection Platform Enabler
• Global technology leadership awards – Consistently rated as “Best in Industry” by MPAA, Frost & Sullivan, …
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About Vobile’s VDNA™ Technology
• Our best-of-breed fingerprinting technology creates unique audiovisual reference points, allowing content to be identified in real-time by either sound or image
• The Vobile API synchronizes second screen devices with live television, movies, and music
• Our ACR technology also works for off-line media like print ads or billboards
• Once devices are synchronized using our API, the possibilities are endless for delivering enhanced contextual viewing experiences
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Summary
• 2nd screen market here to stay and growing quickly
• Foundational technologies well established
• ACR opens greater possibilities
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