Business Profile
• Description: Distinctive Photography’s main objective is to capture the essence of life in an
everlasting photo that is comparable to the quality of a professional photograph but at an inexpensive price.
• Type of Business: – Manufacturing/Retail– I will satisfy the consumers’ needs by taking professional quality
photographs at inexpensive prices. I will meet with the consumer at their desired destination to take the photograph and then add the photograph to other optional memorabilia.
• Legal Structure: – Sole Proprietorship– I chose a Sole Proprietorship because I have years of experience with
photography and the necessary equipment to produce the photographs.
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Opportunity
• Opportunity– Capture the essence of life in an everlasting photo– Store the photos on CD’s for up to 10 years in the event that the
consumer loses or wants more of a particular photograph. – Create memorabilia (CD’s, Key chains, T-Shirts, Greeting Cards,
etc.)
• Qualifications– Skilled in professional photography– Experienced – Friendly, people-oriented person– Business Classes
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Consumer Profile • By Location
– School/Community of Mullins• By Population
– Age:13-19 – Middle-Class Families
• By Personality– Special Events, Festivals, Athletic
Games, School Related Activities. – Working Class w/ Limited Income
• By Behavior– Sears, JcPenney, CVS,
Walgreens, WalMart• By Income
– $12-23k
Photo of a consumer
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Competition
Competitive Advantage
• Photo back-up, Photograph Options, Edit Photos, I take the picture whereas my competition just prints them off.
Competitor Price Quantity Greatest Strength
Greatest Weakness
WalMart $ .28 1 photo Speed You take the photo
Walgreens $ .28 1 photo Speed You take the photo
CVS $ .29 1 photo Speed You take the photo
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Marketing Mix
• Price: – Economy of my Consumers, Cost of Materials
• Place: – Home
• Product: – Reasonably Priced, Comparable to Professional
Pictures• Promotion:
– Reasonably Prices, Comparable to Professional Pictures, Will Travel to Desired Destination
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Marketing Plan
Phase Method Description Cost
Awareness Flyers, Radio/Television broadcasts
Mullins.250 flyers, Commercials
$50
Purchase Sample Products I plan to give away sample products to target consumers
$150
Retention Coupons, Sales Give coupons at the end of a customer’s purchase to keep them coming back
$50
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Economics of 1 Unit
Definition of One Unit Package D
Selling Price per Unit $ 27.95
COGS Per Unit $ 4.25
Variable Costs Per Unit
(outgoing shipping, packaging, commissions)
$ 0
Total Cost of Sales $ 4.25
Gross Profit Per Unit $ 23.70
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Time Management Plan
Business Schedule for a Typical Week
Entrepreneurship Hours
School Hours (7 hr/day) 35
Work Hours (ex.part time job) 25
Free-Time Hours (willing to devote)
15
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Average Monthly Fixed CostsType of Fixed Cost Monthly Cost
Entrepreneurial Stipend $0
utilities $0
salaries of employees $0
advertising $25
insurance $0
interest $0
rent $0
depreciation $0
other $0
Total Monthly Fixed Costs $ 25.00 11
Sales Assumptions• What are the assumptions that inform your
projections?– 1,000
– Full capacity • 60 hours (15/week)
– Seasonality • The busiest time is around April and May because of prom and
graduation. – 2 months
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Monthly Sales Projections Month Units Sold
January 3
February 2
March 1
April 7
May 6
June 4
July 1
August 2
September 2
October 3
November 5
December 7Total =43
0
1
2
3
4
5
6
7
8
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
Units sold
(Double click on chart to add information)
Monthly Break-
Even UnitsMonthly Fixed Costs/Gross Profit Per
Unit
1
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Selling Price Per Unit $ 27.95
# of Units Sold 43
Total Sales $1201.85
Total COGS $ 182.75
Other Variable Costs $ 0
Total Variable Costs $ 182.75
Gross Profit $1019.10
USAIIRDO $25.00
Other Costs/Unforeseen $0
Total Fixed Costs $25.00
Profit before Taxes $994.10
Less Estimated Taxes @25% $248.53
Net Profit $745.57
Projected Yearly Income Statement
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Start-up InvestmentEntrepreneurial hours
needed for start-up Wage I pay myself Total start-up
time investment
15 $0.00 $ 0.00
Item Where I will buy this? Cost of ItemInk Office Depot $ 25.00
Photo Paper (8.5 x 11) Sam’s Club $ 30.00
Photo Paper (4 x 6) Sam’s Club $ 20.00
CASH RESERVE covering 3 months of fixed costs $225.00
Estimated TOTAL START-UP INVESTMENT $300.00
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Return On Investment Return on Investment (ROI) Yearly Net Profit ÷ Start-up Investment X 100 248.52%
For every $1 dollar invested,
my business earned :$2.49
Investment Return
Savings 1.2 %
CD 4.0 %
Stock Market N/A
Entrepreneur 248.52 %
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Social Responsibility Plan
• Help to keep life-long memories with the financially unstable population
• Community– Donate items to Nursing Home for weekly “odd
and end” sale– Use digital cameras instead of disposable
cameras; recyclable materials (CD/CD cases, paper, Ink Cartridges)
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Business & Educational Goals
• Business- Complete Entrepreneurship
Class
- Expand Business- Buy a Professional Quality
Camera, Buy Lighting and Backdrops, Buy Props
• Educational - 4-year College
- Attend Medical University
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