Download - Dma atlanta june 27, 2013 presentation

OUR

AMAZING PANEL

Nonprofit Marketing in the Digital Age | 2013

Stephanie Christiansen

Executive Director

MISSION

To improve the lives of individuals and

families affected by autism

FUNDS RAISED

Raised and distributed over $6 million

Raised an additional $3.4 million for the

Emory Autism Center

COMMUNITY OUTREACH

Support programs across Georgia

Annual Events


James Franklin

CEO

Founded in 2000 to provide technology support to other nonprofits.

We connect the needs of nonprofits with the skills and financial resources of

the technology community.

In 2012, TechBridge served 100 nonprofits who collectively touched over 5

million people.

Services

• Cloud migrations

• Process documentation & optimization

• IT outsourcing

• Nonprofit applications

Programs

• Free and discounted software

• Adopt-a-Nonprofit

• NPXchange (coming soon)


Greg Hodgin

Executive Director

The Problem:

•40 million refugees worldwide

•Refugees suffer from exposure, illness,

assaults, and death

The Solution:

Peacebuilding Solutions is reshaping and

improving current practices in the fields of

peacebuilding, humanitarian aid, and

reconstruction of communities affected by conflict

and natural disasters.


About Peacebuilding Solutions:

•Established 2008

•Partnerships with CH2M Hill, EWB-Atlanta, EWB-GA Tech and UNHCR-USA

Which Marketing Channel Takes The Lead?


Tablet Growth More Rapid than Smartphones


Tablets Surpassed Desktop PCs & Notebooks in Q4



How well is your website

optimized for mobile users?

Top Communication

Goals for Nonprofits

1. Acquire New Donors

2. Engage Community

3. Generate Brand Awareness

4. Retain Current Donors

November 2012 survey of 1,435 nonprofits Source: NonprofitMarketingGuide.com


75% 48%

Most Popular Communication Frequencies for Nonprofits

Monthly Email Quarterly Direct Mail


How Does Your Email Marketing Stack Up?


Convio Online Marketing Nonprofit Benchmark Index™ Study.

Published April 2012. Based on data from 700 organizations.

• The medium rate at which organizations convert website visitors to

their email file is 1.9%.

• Organization’s email files experienced a media growth of 12.45%

• Organizations in the 250,000 email tier excel at conversion with

4.9%

21%

29%

36%

56%

51%

69%

37%

33%

36%

28%

36%

24%

Print

Media Relations

Live Events

Email Marketing

Social Media

Website

Very Important Somewhat Important

Most Important Communication Channels


Source: NonprofitMarketingGuide.com

24%

42%

62%

94%

LinkedIn

YouTube

Twitter

Facebook

Most Important Social Media Networks for Nonprofits



Google+ 26%

Pinterest 36%

Instagram 21%

YouTube 25%

LinkedIn 26%

Where Nonprofits are Experimenting with Social Media

Nonprofits most likely to

add or experiment with

Pinterest



How Does Your Social Media Efforts Stack Up?


According to Convio Online Marketing Nonprofit Benchmark

Index™ Study.

• Number of people who’ve taken at least on online advocacy action

grew 17% from 2010 to 2011

• The percentage of online advocates also making an online donation

grew from 6.% in 2010 to 11.9% in 2011

What’s Exciting

• Investing in a new website

• Real plans in place for the first

time

• Integrating communications

channels to increase

effectiveness

• Using social media to reach

new supporters

What’s Scary

• Vying for supporters’ attention

• Trying something new,

especially social media

• The slow economy & lack of

investment in marketing

• Being overworked & burning

out

What Nonprofits Find Exciting and Scary



DIGITAL

STRATEGY WEB

DESIGN

SEARCH

MARKETING

ONLINE

DISPLAY EMAIL

MARKETING

SOCIAL

MEDIA

MOBILE

MARKETING

WEB

ANALYTICS

About:

• Digital marketing agency founded in 1997

• Privately held

• Headquartered in Atlanta, GA

• Award Winning Design Team

High-performance digital marketing. Delivered.

Thank you!

3340 Peachtree Road Suite 750 | Atlanta, GA 30326 | (404) 751-1043

Download - Dma atlanta june 27, 2013 presentation

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