Small change, big difference:
How Do Something Different digital technology moves people towards better ways of living and working
Professor Karen Pine@karenpine
• How technology can bridge the knowing-doing gap
• Why we must avoid the technology trap aka ‘we don’t need no (more) education
• Three conditions for technology to change behaviour
Let’s look at:
Behaviour change has been dominated by the information deficit model:
People lack knowledge about how to live a healthy life…
So if we educate them about health….
They will naturally act in their own best interests.
Behaviour change needs to recognise the Knowing-Doing Gap
We don’t need no (more) education!
The fear factor isn’t working!
• We must avoid technology becoming another way of presenting yet more information (in a jazzier, interactive way).
The technology trap
• Technology must be used tackle what people DO - not try and change what they KNOW (they already know it anyway).
Changing behaviour
At Do Something Different we tackle the Doing part….
• People try new behaviours
• They do different things
• They break unhealthy habits
• Do’s arrive by text or email, interrupting their routines and disrupting their automaticity
• The Do’s are tailored to the individual.
• Programmes tackle a range of issues, run for 4-6 weeks
For the Do-er it’s a simple process…
• Insert video here Do 4_What happens next• To start ON CLICK
The Do system crunches all
the answers…
…spots where the person
needs to Do Something Different
…and populates their programme with
appropriate Dos…delivered by text
and/or email
The technology is far from simple…
Make an effort to do things for others?
Q. How often do you….
A. Never/a little
…. one act of kindness today.
E.g. offer to help someone, make a busy person a cuppa or leave a random gift somewhere at home.
Technology enables personalisation of programmes
Shift Your Butt Day
Today don't sit anywhere you would normally sit. Move to a different spot at the dining table or when watching TV.
That’s because they help break habits and are fun to do …
• Some Do’s are sent to everyone on the programme.
All Do’s are based on our research and created by the founding Professors behind Do Something Different: Profs Pine & Fletcher.
And they rate each Do …and
leave feedback
Do-ers log their progress
In their personal Do
ZoneThey record each Do
they have completed
Technology also enables Do-ers to log and share what they do differently: The Do Zone
The Do-Zone
Where Do-ers can:• see exactly
what they’ve done
• go back and revisit any Do’s they missed
• share
3 conditions for technology to change behaviour
The intervention must be:
Giving peoplethings to DO, not things to KNOW.FUN.
1 ACTION-BASED Individually-tailored
totackle the person’s habits.Bespoke and relevant.
2. PERSONALISED
Disruptive. Delivered when needed, not relianton the person‘remembering’.
3. TIMELY
Measuring change
• Technology allows us to measure change effectively
• On a Do Something Different programme Do-ers complete before and after diagnostics
• More than ever before we can accurately measure the impact of what we do – and we see how we are really changing behaviour.
@OneDoAtaTime
DoSomethingDifferent
DoSomethingDifferent
www.dsd.me
