DOCUMENTARY, ANIMATION OR INTERACTIVE GAMING?
Astrid Gynnild, Ph.D., University of BergenPaul C. Adams, Ph.D., University of Texas at Austin
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THE DILEMMAS
Complex issues Statistical
language Large-scale
models Long term fore-
casts The paradox of humans and nature
UNCERTAINTIES
How to communicate environmental risk?
Results
Information overload
Mental fatigueCognition Emotion
Coping strategies
Overlooking environmental issues in media
Rationalizing
Attitudes
Feeling helpless and powerless
Believe in individual action (American pattern)
Believe in collective action (Scandinavian pattern)
What works and what doesn’t work?
Regular storytelling
One-sidedness, lack of
”objective” information Affective cliches Moralizing
Originality Reliable data! Interactivity/
exploration Humor + Friend
recommendation Easy access
Negatives Positives
provides new opportunities to explore complex news
Interactive gaming
Choosing the US at the outset
The results of one typical set of lifestyle patterns
Benefits of interactive gaming Individual exploration Active involvement in the news Encourages group interactions Visually appealing
“It makes you think while you are having fun!”