Download - Don Levy ARVR Innovate Conference
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Total Reality: Experience Matters
Don Levy @dblevy
www.smithbrookfarm.com
www.etcenter.org@arvrinnovate
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Founded 1993 by George Lucas
Adamantly neutral•Discussions•Collaborations•Research•Coverage
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VR/AR Initiative
Philip Lelyveld VR/AR Initiative program lead [email protected]
Art (Language), Technology, and BusinessEmerging new artform
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Real Environment
Augmented Reality (AR)
Virtual Reality
Spatial Real World Immersive Virtual World
The Continuum from Reality to Virtual
4
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NOBODY KNOWS ANYTHING
William Goldman
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@dblevy @arvrinnovate
Very Early Days
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate Jeremykemp at English Wikipedia [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
the underlying concept was conceived by Gartner, Inc
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@dblevy @arvrinnovate By NeedCokeNow - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=27546041
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@dblevy @arvrinnovate
Virtual Reality HMD price versus market size
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99 Results
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A Little History
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“L’arrivée d’Un Train en Gare de La Ciotat” (1896)
Lumière Brothers
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120 years later…
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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Masters Announces VR experience from 6th & 16th hole
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Abel Gance’s Napoleon 1927
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Give It Time
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@dblevy @arvrinnovate
Compare to Visual Effects
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
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The Tale of Flying Logos
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Have A Reason to Do VR!
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Suffer Not The Fate of 3D
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@dblevy @arvrinnovate
Value Simplicity
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Stepping StonesFun, Snackable Experiences
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Experiment
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
“I had to pick my jaw off the floor” —GearVR News #GoosebumpsNightOfScares
“It’s stunning, I love it” –TwistedVR
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@dblevy @arvrinnovate
Remember You Are Creating Illusions
And they mess with the brain
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@dblevy @arvrinnovate
Experience Matters
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@dblevy @arvrinnovate
Experience of the Creative Team
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The Experience Created
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@dblevy @arvrinnovate
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@dblevy @arvrinnovate
Sound Interesting?
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Audio Makes a Difference
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Social, Not Only In The Experience
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Slide Courtesy of Sparks & Honey.
Used with Permission
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@dblevy @arvrinnovate
Graphic: Marketo, Information courtesy of Sparks & Honey. Used with Permission
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@dblevy @arvrinnovate
Try Before You Buy
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Seed the Market
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A Dramatic New Medium
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–Johnny Appleseed
“Type a quote here.”
New and USEFUL
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@dblevy @arvrinnovate By NeedCokeNow - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=27546041
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Consumers Buy Experiences, Not Technologies
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Thank YouDon Levy @dblevy
www.smithbrookfarm.com
www.etcenter.org@arvrinnovate