Download - Don't Be Afraid of Facebook
Don’t Be Don’t Be Afraid of Afraid of
Facebook!Facebook!How to Create a How to Create a
Sensation in Social Sensation in Social MarketingMarketing
Presented by Susan WagnerEditor, Smart Retailer
www.smart-retailer.com/subscribe
afraid of afraid of facebook?facebook?
terrifiedterrifiedof twitter?of twitter?
leary ofleary oflinkedin?linkedin?
leveraging leveraging word-of-mouth word-of-mouth
marketingmarketing==
VIRAL MARKETINGVIRAL MARKETING
why social marketing makes why social marketing makes sensesense
• It’s a great way to leverage word-of-mouth marketing
• It helps build your brand and reach out to new customers
• It shows you are in tune with the times
• It appeals to a younger audience, your future customers
• It outranks email in popularity of internet use
• It can help increase traffic to your website
why social marketing makes why social marketing makes sensesense
Americans spend more time on Facebook than they do on any other website
More than 73% of businesses increased their use of Facebook, Twitter, YouTube and blogs in 2011
More than 45% of small businesses increased their spending on online video in 2011
More than 75% of all Americans use a social network and nearly 25% of all online time is spent here
Social media generates more exposure, increases traffic to website, and improves search engine rankings
social media & shoppingsocial media & shopping• 42% of online consumers have followed a retailer• 58% of respondents follow companies to find deals; 49% want
to keep up to date on products• 35% of shoppers likely to buy something from Facebook• 27% consumers compare/check prices on social media sites
using their mobile phones• 24% use social media to check reviews for
brands/places/services• 22% use it to tell
others where they are• 16% use it to get coupons
and discounts from local businesses
• 10% use it to tell others what they bought
facebookfacebook• More than 600 million active
users; 200 million on every day• 133 million U.S. users• More than 7 million pages
are “liked” every 20 minutes• 200 million people access Facebook via a
mobile device every day• Number 2 site in U.S.
behind Google (but closing in)• Average user spends more than 15 hours a
month on the site• Average user has 130 friends• Women 55 and up are fasting growing
demographic
twittertwitter• Growing faster than Facebook - 39% in 2011• Over 465 million users; 100 million active
users; 24 million U.S. users• 1 million new accounts added every day• Fastest growing demographic is 25-34 year
olds; adoption among 30-49 year olds has doubled since 2010
youtubeyoutube• More than 1 trillion
views in 2011• Over 4 billion videos
are viewed per day• 60 hours of video uploaded
every day• Total number of advertisers
using YouTube increased 10-fold in 2010
• Second most popular search engine behind Google
linkedinlinkedin• Has 135 million members• Two new members per
second• Over 40% of members are
manager, owner, ceo or vice president
• Users have an average household income of $109,000
• More than 2 million companies have company pages
location-based marketinglocation-based marketing• More smartphone users
than regular users• Fastest growing marketing
platform• Growth of iPhone 10 times
faster than growth of AOL• 70% of all mobile searches
result in action within 1 hour
• Mobile coupons get 10 times the redemption rate of traditional coupons
upcoming social sitesupcoming social sites• Google+ has 90 million users• Google+ is fourth largest social
network• Pinterest has 11.7 monthly unique
users• 97% of Pinterest users are women• Pinterest accounts for almost as
much referral traffic as Twitter
tips and best practicestips and best practices• Stay consistent; post on a regular basis• Design an engaging cover photo• Make use of custom tabs to gather email addresses,
provide e-commerce• Focus on 2-3 strong tabs• Use pictures and video• Be interactive; reTweet, start discussions, post polls• Follow 70-20-10 rule: 70% useful info, 20% sharing
other content, 10% promotion• Be honest and upfront; be prepared to deal with
unhappy customers• Use various forms of social networks; funnel content
back to website
tips and best practicestips and best practices• Encourage and build relationships with your “raving
fans”• Keep Facebook posts to couple sentences; Twitter
posts to 126 words so can RT• Let the person who enjoys this technology be the
point person• When measuring ROI, look for measurements that
make sense; review insights• Use apps that can update several sites at once, such
as HootSuite, TweetDeck• Set blog to automatically post to Facebook• Use Like Button or Like Box on your website• Encourage interaction on posts so they’ll be more apt
to show up in Top News feed
tips and best practicestips and best practices• Build up your brand’s story and history• Don’t follow everyone that follows you• Keep videos short, 15-30 seconds• Don’t make videos outright ads• Blog about videos or Facebook items and link them
to increase their views• Use keywords in posts and titles for SEO• Use the sites for building business as well as
educating yourself• Watch for spam and negative posts• Use sites to improve customer service, identify areas
of growth, test new ideas
tips and best practicestips and best practices• Use LinkedIn to network and learn• Use Twitter for quick, immediate posts; Facebook for
items with longer lead times• Tweet or posts about new products to excite
shoppers• Add a character before @ in tweets to go to everyone• Consider Foursquare or mobile marketing to target
local shoppers• Follow Facebook rules about contests• Don’t just talk, but listen
““The more we can engage The more we can engage the customers, the more the customers, the more
value we create, and the more value we create, and the more they can buy from us.”they can buy from us.”
—Rich Lyons,Lyons Consulting Group
resourcesresources• Marismith.com• Mashable.com• Social Media Examiner• Facebook Help• SnapRetail• iZigg.com• Static HTML: iframe tabs• Wildfireapp.com• Constant Contact• MailChimp• Shop Tab• Payvment• TabJuice