Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Hi. We do SEO for big sites and little ones. I’m going to take off for a while,
so please do me a favor….
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Don’tLet thePigeonDriveYou Crazy!
Words and pictures by andrew shotland localseoguide.com SMX East ‘14!
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Got it? O.K. Let’s review…
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
The Great Real Estate Panic of 2014!
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Impressions24 Sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 120
100000
200000
300000
400000
500000
600000
700000
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate GWT Clicks24 Sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 120
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
Seasonality?
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Vertical GA Organic Traffic
24 sites (BoomTownROI.com)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
5000
10000
15000
20000
25000
30000
Or GWT sucks?
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Real Estate Pigeon Results
• Head term rankings down• Long-tail rankings/traffic
up• Leads through the roof!• Tech, content & links
still work
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Impressions 40 Sites
1 2 3 4 5 6 7 8 9 10 11 120
100000
200000
300000
400000
500000
600000
700000
Seasonality!
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GWT Clicks40 Sites
1 2 3 4 5 6 7 8 9 10 11 120
1000
2000
3000
4000
5000
6000
7000
Ummm…the usual
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing Vertical GA Organic Traffic40 Sites
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 1713000
14000
15000
16000
17000
18000
19000
Definitely seasonality
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Impressions17 Locations
1 2 3 4 5 6 7 8 9 10 11 120
5000
10000
15000
20000
25000
30000
35000
40000
45000
Rankings Up ! Then Down…
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GWT Clicks17 Locations
1 2 3 4 5 6 7 8 9 10 11 120
100
200
300
400
500
600
700
800
Whatever…
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Moving Company GA Organic Search17 Locations
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
100
200
300
400
500
600
700
800
900
1000
Seasonality…
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Roofing/Moving Conclusions
Nothing…really…changed
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
What About Directories?
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Here’s What…
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -
100,000
200,000
300,000
400,000
500,000
600,000
700,000
U.S. Local Directory Google Traffic10 Sites
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
U.S. Local Directory Google Traffic20 Sites
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
More Data
• Big Local Directory: – “We’re down about 5%”
• Fortune 500 Brand: – “Organic Down 6%, PPC Traffic Up 25%!
Hmmmmm…”
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
And of Course Plenty of SPAM
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Escort Spam
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lawyers Dallas
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Lowe’s
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Weird Pack Triggers
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Key Learning: Don’t Let The Pigeon Drive You Crazy!
8/26/14 (sorry!)
9/19/14
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
Thank You For Your Kind Attention
http://www.twitter.com/localseoguide https://plus.google.com/+AndrewShotlandhttp://www.applemapsmarketing.com http://www.mowillems.com/
Words and pictures by andrew shotland localseoguide.com(OK, maybe mo willems did the good parts…)
SMX East ‘14!
I’m back! You didn’t let the pigeon drive you crazy did you?
Great!Thanks a lot!