Download - Do's and don'ts in online marketing
![Page 1: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/1.jpg)
Do’s & Dont’s Online MarketingHigh Profile – New Media Congres
Bussum – 23 november 2009
![Page 2: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/2.jpg)
AGENDA
1. Warming Up
2. Definition
3. Online Marketing Mix
4. Do’s & Dont’s
5. Summary
![Page 3: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/3.jpg)
WARMING UP.WARMING UP.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
![Page 4: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/4.jpg)
LEVEL 1 - BEGINNERS1. Welke kant van Google kun je met SEA beïnvloeden?1. Welke kant van Google kun je met SEA beïnvloeden?
a = linkerzijde.a = linkerzijde. b = rechterzijde.b = rechterzijde.
![Page 5: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/5.jpg)
LEVEL 1 - BEGINNERS2. In hoeveel tijd behaalde Facebook 250mm gebruikers?2. In hoeveel tijd behaalde Facebook 250mm gebruikers?
a = 2,5 jaar.a = 2,5 jaar. b = 9 maanden.b = 9 maanden.
![Page 6: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/6.jpg)
LEVEL 1 - BEGINNERS3. Hoe heet het nieuwe besturingssysteem van Nokia?3. Hoe heet het nieuwe besturingssysteem van Nokia?
a = android.a = android. b = maemo.b = maemo.
![Page 7: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/7.jpg)
DEFINITION.DEFINITION.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
![Page 8: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/8.jpg)
DEFINITION
Online Marketing = Internet Marketing =
eMarketing =
Promoten van de verkoop van producten en diensten via internet.
![Page 9: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/9.jpg)
THE ONLINE MARKETING MIX.THE ONLINE MARKETING MIX.
Source: Courtesy of aptrail2005, http://www.flickr.com/photos/brianfotos/ on Flickr
![Page 10: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/10.jpg)
INGREDIENTS
E-mail Marketing
Mobile Marketing
Website
Social Media
Viral Marketing
Online PR/ Seeding
Bannering
Search Marketing
Affiliate Marketing
BOUGHT CONTROLLED AFFECTED
![Page 11: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/11.jpg)
OBJECTIVES
RO
I IIMPA
CT
High Traffic
Leads/ Sales.
CRM
Loyalty.
LowBrand Awareness. Brand Image.
Short Long
TERM IMPACT
![Page 12: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/12.jpg)
RO
I IIMPA
CT
High
Low
Short Long
TERM IMPACT
PLANNING
![Page 13: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/13.jpg)
DO’S & DONT’S.DO’S & DONT’S.
![Page 14: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/14.jpg)
WEBSITE.WEBSITE.
DO 1:
Clear Design
![Page 15: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/15.jpg)
WEBSITE.WEBSITE.
DO 2:
Create Buzz
![Page 16: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/16.jpg)
WEBSITE.WEBSITE.
DON’T 1:
Outdated
![Page 17: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/17.jpg)
WEBSITE.WEBSITE.
DON’T 2:
Clutter & Ads
![Page 18: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/18.jpg)
SEARCH.SEARCH.
DO 3:
SEO Friendly
![Page 19: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/19.jpg)
SEARCH.SEARCH.
DON’T 3:
Forget SEA
![Page 20: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/20.jpg)
EMAIL MARKETING.EMAIL MARKETING.
DO 4:
News how and when I want it
![Page 21: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/21.jpg)
EMAIL MARKETING.EMAIL MARKETING.
DON’T 4:
Overkill!
![Page 22: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/22.jpg)
MOBILE.MOBILE.
DO 5:
Mobile integration
![Page 23: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/23.jpg)
MOBILE.MOBILE.
DON’T 5:
NO K.I.S.S.
![Page 24: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/24.jpg)
SOCIAL MEDIA.SOCIAL MEDIA.
DO 6:
Set up a Social Network for
fans
![Page 25: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/25.jpg)
SOCIAL MEDIA.SOCIAL MEDIA.
DO 7:
Engage Twitter Community
![Page 26: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/26.jpg)
SOCIAL MEDIA.SOCIAL MEDIA.
DON’T 6:
Neglect your account
![Page 27: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/27.jpg)
SOCIAL MEDIA.SOCIAL MEDIA.
DO 8:
Set up a YouTube Channel
![Page 28: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/28.jpg)
SOCIAL MEDIA.SOCIAL MEDIA.
DO 9:
Involve LinkedIn
community
![Page 29: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/29.jpg)
SUMMARY.SUMMARY.
Source: Courtesy of therealm, http://www.flickr.com/photos/therealme// on Flickr
![Page 30: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/30.jpg)
IN SHORT
Clear Design
Create Buzz
Outdated
Cluttered & Ads
SEO Friendly
Forget SEA
How and when I want it
Overkill
Mobile Integration
No K.I.S.SInvolve LinkedIn
community
Set up social network
Engage Twitter community
Neglect account
Set up YouTube Channel
![Page 31: Do's and don'ts in online marketing](https://reader036.vdocuments.net/reader036/viewer/2022062617/54d6600f4a795979598b4766/html5/thumbnails/31.jpg)
31
Klaas Weima :: Managing Director
@Klaas_Weima
klaas_weima
+31 (0)30-23 26 030
ENERGIZE. BOOSTING BRANDSCONTACT