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Dr. Brenda Boonabaana
Regional Expert for Africa
Global Report on Women in Tourism , Second Edition
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Sustainable Development Goal 5
Achieving gender equality and empowering all
women and girls
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Global representation of Women in Tourism
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Focus on Africa
69% of the African tourism workforce is female
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Education Tourism skills deficit especially among women and girls Leadership Opportunity available for women but sticky gender-based biases
Community-based tourism Great opportunity - successful case studies demonstrate this Technology and digital platforms Women underrepresented in digital platforms and technology Digitisation is critical for women's tourism success
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Key Findings
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Women make up:
54% of the tourism workforce
40% of managerial positions
23% of Tourism Ministers
8% of board positions in hospitality
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We continue to live in an unequal society and there is a long road ahead until women are able to benefit from tourism as easily and freely as men.
Nevertheless, the report demonstrates a clear case for tourism’s potential as an agent for change towards empowering women, and enabling inclusive benefits.
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