Download - Dreamforce to You Madrid: Commerce Cloud
Introducing theCommerce Cloud
Unifying Experiences for the Connected Consumer
Timothy Blake, Account Executive - Salesforce Commerce Cloud
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Forward-Looking Statements
The Connected Consumer is Transforming Commerce
100%
>50%of ecommerce traffic from mobile
annual growth in social commerce
in-store sales influenced by digital>50%
purchases spanmultiple touchpoints
25%
50%: Salesforce Shopping Index, 100%: Democratization of Retail, Demandware, EKN, Fung Business Intelligence Centre, 50%: Data Web-Influenced Retail Sales Forecast 2016 To 2021, Forrester, April 2016
The Customer Gap
>75%concerned about scale and
their ability to deliver on omni-channel requirements
Disparate and duplicative systemsData scattered everywhereMultiple sources of truth
Complex backend integration
Your CustomersYour Commerce Team
Source: Understanding TCO When Evaluation Ecommerce Solutions,Forrester Consulting, November 2012 [commissioned by Demandware]
Innovate Faster with Commerce CloudBuild unique experiences anywhere with near-limitless flexibility & productivity
One global platform across sites, languages, currenciesTrusted infrastructure powering all channels, brands, geographies
Cloud innovation modelSeamless upgrades, robust customization, technology ecosystem
Power mobile & social experiencesOpen APIs, mobile-first experiences, social integrations incl. Pinterest & Apple Pay on mobile web
Increase productivity & optimize commerce with Business ManagerManage catalog, pricing and inventory. Optimize merchandising, conversion and discoverability. Integrate order capture
Our Customers Lead their MarketsEmpower brands to be their best
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2X faster than market
Grow fasterLaunch avg. 3.5 months faster
Innovate Faster40-60% higher conversion rates
Convert More
Apple Pay
Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.
Using a mobile app
THE PREFERRED AMERICAN…ARD(****3824)
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PAY SITEGENESIS
$400.00
$400.00
Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.
Apple PayUsing a mobile app
Commerce Cloud Powered by EinsteinAutomate 1-to-1 commerce experiences
Predictive personalizationAI to make all aspects of the shopping experience relevant
Predictive SortPersonalize search and sort results based on individual behavior
Commerce data modelRich data set in the cloud available to Einstein with no integration required
NEW
18 European Markets, 5 Languages → 5 Months5-month launch after a failed 30-month project with another vendor
70% order growth, 48% conversion rate increase, 52% revenue increase in first three months
Black Friday 2015 sales up 273%
“Helps us improve by letting us integrate many applications through the partner program.”Katherine LaFranchise, AVP Digital, Urban Decay Cosmetics
Global House of Brands Leverages a Single Platform for Digital CommerceMany brands on Commerce Cloud: Lancôme, Yves Saint-Laurent, Urban Decay, NYX, Kiehl’s and more!Dozens of sites globally, including many partner integrationsL’Oreal-specific reference web storefront as a design starting pointUnique experiences – e.g., L’Oreal Makeup Genius mobile app(L2: “Digital Best Practice”)
You can be a Customer Trailblazer for Commerce
Clicks on a Facebook ad
Engage through community content and promotions
Service inquiry through Facebook
Messenger
Clienteling experience and mobile checkout in-store
Special offers for brand ambassadors
Apple Pay on mobile web
Buy a product on Pinterest
Personalized & predictive email