Transcript

Introducing theCommerce Cloud

Unifying Experiences for the Connected Consumer

@[email protected]

Timothy Blake, Account Executive - Salesforce Commerce Cloud

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Forward-Looking Statements

The Connected Consumer is Transforming Commerce

100%

>50%of ecommerce traffic from mobile

annual growth in social commerce

in-store sales influenced by digital>50%

purchases spanmultiple touchpoints

25%

50%: Salesforce Shopping Index, 100%: Democratization of Retail, Demandware, EKN, Fung Business Intelligence Centre, 50%: Data Web-Influenced Retail Sales Forecast 2016 To 2021, Forrester, April 2016

The Customer Gap

>75%concerned about scale and

their ability to deliver on omni-channel requirements

Disparate and duplicative systemsData scattered everywhereMultiple sources of truth

Complex backend integration

Your CustomersYour Commerce Team

Source: Understanding TCO When Evaluation Ecommerce Solutions,Forrester Consulting, November 2012 [commissioned by Demandware]

Innovate Faster with Commerce CloudBuild unique experiences anywhere with near-limitless flexibility & productivity

One global platform across sites, languages, currenciesTrusted infrastructure powering all channels, brands, geographies

Cloud innovation modelSeamless upgrades, robust customization, technology ecosystem

Power mobile & social experiencesOpen APIs, mobile-first experiences, social integrations incl. Pinterest & Apple Pay on mobile web

Increase productivity & optimize commerce with Business ManagerManage catalog, pricing and inventory. Optimize merchandising, conversion and discoverability. Integrate order capture

Our Customers Lead their MarketsEmpower brands to be their best

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2X faster than market

Grow fasterLaunch avg. 3.5 months faster

Innovate Faster40-60% higher conversion rates

Convert More

Apple Pay

Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.

Using a mobile app

THE PREFERRED AMERICAN…ARD(****3824)

KIERAN LANEDEMANDWARE8TH FLOOR240 BLACKFRIARS ROADLONDONSE1 8NWUNITED KINGDOM

[email protected]+44 7342 031 046

MAINE LONG WINGTIP…

PAY SITEGENESIS

$400.00

$400.00

Implementing Apple Pay, Cole Haan has reduced their mobile check out process from 15 steps down to 2.

Apple PayUsing a mobile app

Apple Pay on the webApple Pay in the browser

Commerce Cloud Powered by EinsteinAutomate 1-to-1 commerce experiences

Predictive personalizationAI to make all aspects of the shopping experience relevant

Predictive SortPersonalize search and sort results based on individual behavior

Commerce data modelRich data set in the cloud available to Einstein with no integration required

NEW

18 European Markets, 5 Languages → 5 Months5-month launch after a failed 30-month project with another vendor

70% order growth, 48% conversion rate increase, 52% revenue increase in first three months

Black Friday 2015 sales up 273%

“Helps us improve by letting us integrate many applications through the partner program.”Katherine LaFranchise, AVP Digital, Urban Decay Cosmetics

Global House of Brands Leverages a Single Platform for Digital CommerceMany brands on Commerce Cloud: Lancôme, Yves Saint-Laurent, Urban Decay, NYX, Kiehl’s and more!Dozens of sites globally, including many partner integrationsL’Oreal-specific reference web storefront as a design starting pointUnique experiences – e.g., L’Oreal Makeup Genius mobile app(L2: “Digital Best Practice”)

You can be a Customer Trailblazer for Commerce

Clicks on a Facebook ad

Engage through community content and promotions

Service inquiry through Facebook

Messenger

Clienteling experience and mobile checkout in-store

Special offers for brand ambassadors

Apple Pay on mobile web

Buy a product on Pinterest

Personalized & predictive email


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