Download - DRIVING RELEVANT The Ask SCALE - Oracle€¦ · Thus, WWE was able to capture new potential audiences, increase reach and cost efficiency, while engaging in the right conversation

DRIVINGRELEVANTSCALE

TheAskTheWorldWrestlingEntertainment(WWE)werelookingtoexpandtheirglobalappealandconnectwithnewaudiencesviasimilarinterestsandpassions.

.TheSolveThroughdynamicsegmentoptimization,OracleContextualIntelligencewasabletodeterminethekeywordsandstoriestrendingamongstWWEfans.Thisresultedinreal-time,actionableinsightsthatprovidedauniqueunderstandingofcorrelatedtopicsandcontentthatresonatedwithfans.

Thus,WWEwasabletocapturenewpotentialaudiences,increasereachandcostefficiency,whileengagingintherightconversationattherighttime,withthemostrelevantaudiences.

TheTakeaway

TheWWEwasabletoyielda23%CTRincreaseanda351%increaseinconversionratevs.non-[Grapeshot]campaignsrunningduringthesametimeperiod.

Originalterms:WrestlingTerms,EventTerms,Personalities,RelatedSportsEvolvedInterests:CountryMusic,ClassicRock,MusicPersonalities,NRA

Increased CTR

In conversion rate

Download - DRIVING RELEVANT The Ask SCALE - Oracle€¦ · Thus, WWE was able to capture new potential audiences, increase reach and cost efficiency, while engaging in the right conversation

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