Download - E-Business for Airlines Unit 11
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E-Business for AirlinesUnit 11
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Part A
• P1 – P2 – M1 – D1• Types of e-business• Current e-technology used by airlines• Impacts of e-business on airlines• Benefits of e-business for airline customers
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Definition of e-Business
• e- Business (electronic business) is in its simplest form, the conduct of business on the internet. It is a more generic term than e- commerce because it refers to not only buying and selling but also servicing customers and collaborating with business partners.
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Business to Consumer
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Promotions
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Advertising
• Virgin Atlantic advertisement- what do you think?
• http://www.youtube.com/watch?v=ebEDj7ZkOuA
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Bookings
• How is it used?
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Travel Information
• How is e-business used to provide travel information?
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• Live arrival and departure information• Health advice for passengers• Terminal information• Airline facilities• Latest worldwide travel news
• Let’s look at Book Flights, Holidays, Hotels, Car Rental with British Airways
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Business to Business
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E-Procurement
• What does procurement mean to you?• Procurement is the action of obtaining goods
or services for a business
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• What sort of goods and services does an airline need to procure in order to run efficiently?
LIST• In pairs, make a list of goods and services that an
airline will need to procure to run efficiently.
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E-Procurement
• Electronic methods are used at every stage of procurement:
• Advertising contracts• Managing contracts• Evaluating tenders• Paying suppliers
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Benefits of E-Procurement
• Reduces paperwork and increases efficiency• Helps to process orders more quickly• Speeds up payment
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Advertising
• Cheap Flights - Book cheap flights to Europe with Ryanair
• Why is this of benefit to businesses?• Marketing opportunity• Reaches mass market• Immediate impact
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In-Flight Internet Access
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• In recent years airlines have had to keep up with emerging technologies and the demand for doing business 24/7.
• Singapore Airlines• British Airways LCY-JFK only (OnAir
technology) British Airways - Club World London City: On-board connectivity
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Current e-Technology used by Airlines
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Hardware
• PC’s• Laptops• Tablets
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Internet
• Email• Websites• Web pages
• Can you think ways in which airlines use these?
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• For internal communications• For external communications eg –
procurement• Marketing• Bookings• Hyperlinks for customers eg- car hire, etc• Informing customers eg- email promotions
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Mobile Phones
• Smartphones• Text applications
• Can you think how an airline might use these to their benefit for staff and customers?
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Social Networking
• Twitter• Facebook• Blogs
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• In pairs, through research, find a scheduled airline, a charter airline and a low cost airline that use social networking to conduct business and feedback to the rest of the group.
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Self Check-In
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• What are the benefits of self check-in to:
• Passengers• Airlines
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• Barcode readers
• In what ways are these used in an airport?
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• Scanning boarding passes• Scanning passports• Baggage
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• Benefits :
• Security reasons • Speed • Organisation
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For Next Lesson
• Make a start on P1 – all points must include airline examples to support your assignment.
• Any questions, please ask me or email me if I’m not around.
We will look at:• Impacts of e-business on airlines• Benefits of e-business for airline customers