Download - E-Marketing Introduction
Electronic MarketingMedia
International
Marketing Mix
• Product• Place• Price• Promotion
المنتج • المكان • السعر • الترويج •
Pro
duct
تجمن
ال
Attributes Branding Positioning Labeling
Usability Reliability Interaction Credibility
Pric
eرسعـ
ال Cost effective/Online Benefits
Buyer perspective: value = benefits – cost
Seller perspective: profit/market/competition
Fixed/Dynamic/Bartering
Pro
mot
ionوي
ترال
ج• AdvertisingBanners, Links, Emails, SEM
• Sales promotionSubscription, Coupons, Free trail
• Public RelationsWebinar, Blogs, Social media
• Personal selling (costive)Email, CRM
Pla
ceان
ـكـلم
ا
• Distribution
• Outsourcing transactions
• Storage/transportation
• SCM (supplier to client)
Global Reach
Global Reach
• Suppliers, Partners, Affiliates, Resellers
• Extending markets Horizontal/Vertical
• Segmentation & Targeting
Measuring & Analysis
Statistics
Statistics
Campaigns
Better Research
Better Research
• Email Campaigns
• BMS
• Polls & Questionnaires
• Business Intelligence
• ERP
Automation
• Large Scale (masses)
• Timeless
• Costless
• Convenience
CRM / SRMCustomer Relation Management
CRM
• Market fragmentation (1 to 1)• Time & Distance death• Informative channel
New servicesUpdatingContinuing services
• Build & Maintain lasting relationships
Competition
Power shift to buyers
• Usability, reliability, interaction, credibility• More variety for satisfaction of various needs• Differentiation• Customization & Profiling
Customization
Customization
Customization
E-Marketing Strategy
E-Marketing Strategy
• IT Systems Management
• Intellectual property rather than physical costive property
• Customer Oriented
Thank You
E-Marketing Dept.Ahmed El-Sherif