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e-Park guidance system
AWV Parking Mitigation Stakeholder Group
April 11, 2012
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DMS photo
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e-Park Pilot:• 6 garages• 5 dynamic signs• 4,500 parking spaces• Began September 2010
Pilot Outcomes:• Technology works• Garages are happy• Customers recognize brand
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System-wide utilization trends
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1,500
1,700
1,900
2,100
2,300
2,500
2,700
2,900
Fall 2010 SPR 2011 SUM 2011 FALL 2011 SPR 2012
vehi
cles
par
ked
Occupancy at 12 noon
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Typical Week in October; by day
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Flower & Garden Show Week; by day
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Typical Week in October; by garage
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Flower & Garden Show Week; by garage
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St. Patrick’s Day
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Easter Sunday 2011-2012
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-5%
0%
5%
10%
15%
20%
25%
3rd and Stewart
Convention Centre
Pacific Place Pike Place Market
PSP Cobb WAC
Change in Average Occupancy from 2011 to 2012; 6 am to 5 pm
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Website Visits
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0
200
400
600
800
1000
1200
1400
1600
1800
2000
e-Park website visits
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Customer Survey Feedback
Reason most recognize:
• Sign recognition
• Radio Spots• TV coverage
Appreciation for:
• Timeliness of project
• Attractive signs
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2012 e-Park expansionSDOT pays for:• DMS signs and install• ROW signs and install• Facility signs• Operations• Marketing• Individual websites
Garages pay for:• Facility sign install ($2 – 5K)• Software upgrade ($5 – 10K)• Hardware (loop counters,
etc.)
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e-Park funding in SDOT
Capital Program
• 2009 - 2012• SDOT fully funded• $4.5 million
Marketing Program
• 2010 – 2012 Annual Budget: $60,000
• 2013: $30,000
Operating Program
• 2013 need: $200,000 total• Staff• Repair• Maintenance• Data analysis• Wireless
communications
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2012 e-Park expansionSDOT pays for:• DMS signs and install• ROW signs and install• Facility signs• Operations• Marketing• Individual websites
Garages pay for:• Facility sign install ($2 – 5K)• Software upgrade ($5 – 10K)• Hardware (loop counters,
etc.)
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Garage Candidates
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Opportunities to Enhance
Remove barriers to garage entry
One time: up to $15,000 per garage for
approximately 10 garages
Enhanced mapping and mobile communications
$100,000
One-time for app development
Expanded and combined marketing program
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In Summary…• e-Park benefits for the Central Waterfront and PSQ:
– Recognized parking guidance brand– Parking guidance and availability for motorists– Real-time parking data for signs, web and apps and
monitoring
• Potential e-Park enhancements: – More garages in your neighborhoods– Mobile application for expanded info. Sharing– e-park marketing combined into overall program marketing
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City of Seattlee-Park parking guidance
AWV Parking Mitigation Stakeholder Group
March 28, 2012
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Goal of e-Park:• Use real-time parking availability from parking
garages to help downtown customers more easily find off-street parking
Outcomes:• Reduced circling and congestion• More efficient use of existing parking
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Change in Occupancy: Easter Week 2011 and 2012
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-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
Monday Tuesday Wednesday Thursday Friday Saturday Easter Sunday
3rd and Stewart
Convention Centre
Pacific Place
Pike Place Market
PSP Cobb
WAC
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Background
2006• Center City
Parking Program Technical Report
2008• Center City
Parking Program Recommendation
2009• Capital project
started• Branding effort
2010• 6 garage pilot
launched
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Building Public Awareness
Advertising PR Sponsorships Collateral
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Customers familiar with e-Park
85.7%
4.1%
0.7%
11.6%
8.8%
4.8%
5.4%7.5%
5.4%
Where did you hear about e-Park?
Saw signs Bus advertisements
Neighborhood blog Radio
TV Friend or collegue
Newspaper Can't remember
Other
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e-Park funding in SDOT
e-Park Program ElementsSDOT funded 2009 - 2012
2013-2014 Annual Cost Estimate
2013-2014 Funding Source?
Capital Programdesign, sign manufacturing, DMS and directional sign installation, project management
total capital program $4,500,000 $0
not needed -system built out by end of 2012
Marketing Program
brand development, advertising, public relations, web site design and improvement
total marketing program $180,000 $ 120,000 funding source not yet identified
Operating Program repair, maintenance, troubleshooting, staff
total operating program $ 202,000 2013-2014 Budget Request
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DMS: Inbound location targets
• 4th Ave (James to Madison)• 1st Ave S @ Railroad• James (4th and 5th)• Madison (5th and 6th)• Edgar Martinez Dr• Alaskan Way (Marion & Columbia)
From South
• Stewart• Elliott• Pine• 2nd Ave (Cherry & James)• 5th Ave (Madison & Spring)• 1st Ave (Main & Jackson)• Alaskan Way (Wall & Vine)
From North
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